Chinanews.com client Beijing on December 28 (Zuo Yukun) dropped the "boots" and the LPR "rate cut" came as scheduled. Recently, the property market has been buzzing with warmth.
At the end of the year, the real estate market in various regions has continued to support the development of the commercial housing market with favorable policies.
A review found that the “red envelopes” of local policies are mainly talent subsidies and subsidies for new urban residents to settle down and purchase houses.
Data map: There are many tall buildings in the city.
Photo by China News Agency reporter Wang Dongming
Heilongjiang Property Market New Deal "One Day Tour"
On the evening of the 20th, the Heilongjiang Provincial People's Government released the article "The Provincial Housing and Urban-Rural Development Department held a regulatory meeting to deploy the full sprint for the growth of the real estate industry", which proposed multiple measures to implement promotion and preferential policies, and actively guide market expectations.
The term "real estate industry growth work" is the country's first recent provincial-level policy to support real estate development. The industry believes that few provincial-level departments talk about encouraging and promoting the development of the real estate market, and therefore have very strong signaling significance.
But in the afternoon of the next day, this article was withdrawn from the official website. There is still no official response to whether it will continue to be implemented.
But in fact, even earlier, Harbin, the capital of Heilongjiang Province, had issued the "Sixteen New Policies" to promote the stable and healthy development of the real estate market, which was considered the first shot to relax the regulation of the real estate market.
This document, issued in October, formulated by the Harbin Municipal Bureau of Housing and Urban-rural Development in conjunction with the Municipal Bureau of Natural Planning, the Municipal Finance Bureau and other eight departments, proposes to reduce the pre-sale permit standards and speed up the return of pre-sale funds in terms of reducing the burden on housing companies. , Reduce the pre-collection rate of land value-added tax, support the promotion activities of real estate companies, and reduce the cost of land acquisition by real estate companies; in order to increase the demand for housing purchases, it has proposed to provide housing subsidies for talents and new citizens, and relax the age limit of second-hand housing provident fund loans. Reduce apartment living costs, etc.
However, after the "first shot" was issued, some voices in the market interpreted "supporting real estate companies' promotion activities" as encouraging real estate companies to cut prices and relax the supervision of pre-sale funds.
In this regard, the relevant person in charge of the Harbin Housing and Urban-rural Construction Bureau publicly responded that this is not to encourage price cuts, but to allow real estate companies to stabilize prices, find a correct positioning, and achieve short-term growth and long-term market stability through the New Deal.
Harbin’s “misreading” came before, and the industry also believes that Heilongjiang’s withdrawal of the article may be a wording problem.
"The above meeting mentioned'effectively stimulating people's housing demand and releasing consumption potential', which is not comprehensive. If it is for owner-occupied demand, whether it is the first set or the improvement type, it needs effective protection; but if it is investment demand, it cannot If you are stimulated, otherwise it will violate the regulation requirements of'housing to live without speculation'.” Analysis by Zhang Bo, Dean of 58 Anjuke Research Institute.
Zhang Bo believes that Heilongjiang’s actions to maintain the stability of the property market are themselves timely. The city’s implementation of policies to promote a virtuous circle and healthy development of the real estate industry means that real estate regulation is not blindly tight, but will be adjusted according to the conditions of different cities and regions.
However, how to grasp the scale of policy implementation, while adhering to the bottom line of "housing to live without speculation", while implementing policies and maintaining the stability of the property market due to the city, is a city that has experienced a sharp decline in the property market that needs to think and balance.
Harbin Sophia Church in the snow.
Image source: Visual China
Jilin Province encourages housing purchase subsidies and loan interest discounts
Although the New Deal on the property market in Heilongjiang "has been withdrawn", Jilin, which is also the three northeastern provinces, cannot sit still.
According to news from the official website of the Jilin Provincial Development and Reform Commission on the 22nd, Li Guoqiang, director of the Jilin Provincial Development and Reform Commission, recently stated at a press conference that the real estate market should be promoted to be more stable, including encouraging and guiding cities and counties to carry out housing purchase subsidies and loan interest discounts, and support farmers to enter the city. Buying a house, etc.
Among them, Changchun City, the capital of Jilin Province, has implemented the housing subsidy policy for key college graduates and state-level leading talents to increase housing subsidy standards for farmers entering the city.
The validity period of the relevant support policy has been extended to June 30, 2022.
"Reducing the threshold for buying houses, including implementing house purchase subsidies and loan interest discounts, etc.; encouraging all types of groups to buy houses, including rural farmers, college graduates and leading talents. Similar policies are very obvious policies that encourage the development of the property market." E-House Research Institute Yan Yuejin, research director of the Think Tank Center, said.
Like Heilongjiang, which has repeatedly attracted attention due to the continued decline in housing prices in cities such as Hegang and Mudanjiang in recent years, Jilin's policy to support the development of the real estate industry is also related to the downward pressure on the local market.
The "Real Estate Market Report in 31 Provinces" released by the E-House Research Institute shows that from January to November, the transaction value of commercial housing in Heilongjiang Province fell by 18% year-on-year, which was only lower than that in Yunnan and Qinghai; the average transaction price of commercial housing fell by 10% year-on-year, a decrease Ranked first.
The transaction value of commercial housing in Jilin Province fell by 8% year-on-year, and the average transaction price of commercial housing fell by 7% year-on-year. The two data ranked seventh and second from the bottom in the 31 provinces’ year-on-year growth rankings.
The downward trend of "both volume and price falling" has already appeared.
At the end of August this year, Changchun City has issued a "restriction order" and proposed measures such as replacing pre-sale funds supervision with bank guarantees to relieve the pressure on real estate companies.
Data map: A scene in the urban area of Jilin City, Jilin Province.
Photo by Cang Yan
Encouraging house purchase policies have emerged one after another, focusing on "real money"
The Central Economic Work Conference clarified that it supports the commercial housing market to better meet the reasonable housing needs of buyers, and promote the healthy development and virtuous circle of the real estate industry.
Currently, with the stabilization of credit policies, policies for stabilizing the real estate market in various regions have been frequently issued.
Centaline Real Estate Research Center has incomplete statistics. In the past month, more than 20 cities including Guilin, Jinjiang, Wuhu, Jingmen, Hengyang, Kaifeng, Nanning, and Baoding have all put out "real gold and silver" in order to boost the real estate market.
Among them, the most typical policy content mainly focuses on talent subsidies, subsidies for new urban residents to settle down and purchase houses, etc.
For example, Guilin, Guangxi, has adopted the form of subsidies for "consumption coupons", granting 1% of the transaction contract value to buyers of newly-built commercial houses in the five districts to issue consumer coupons subsidies, which can be used to purchase department stores, home appliances, vehicles and other commodities in local commercial enterprises.
Hunan Hengyang clearly defined the deed tax subsidy to "fully promote the virtuous circle and healthy development of the real estate industry", and on the basis of the maximum 50% deed tax paid for the purchase of newly-built commodity housing subsidies within a limited time, the deed tax paid 80% for the subsidy of underground parking spaces.
Preferential treatment for special groups is also a common method used in many places.
Talents have become a window for real estate policy regulation, new citizens settling in to buy houses have become the focus of encouragement, and household registration, education, and third-children have become the main directions for relaxation.
For example, Shanghai and other cities have increased their settlements, and cities such as Nanning in Guangxi and Nantong in Jiangsu have issued subsidies for talent purchases.
According to analysis by Zhang Dawei, chief analyst of Centaline Real Estate, there have been more than 600 real estate adjustments during the year, setting a new single-year historical record. The year is expected to exceed 630, and the real estate market is expected to gradually stabilize.
"However, the current policies are mainly concentrated in third- and fourth-tier cities, which also reflects the serious differentiation of the property market, and the centralized release of subsidy policies in third- and fourth-tier cities is the largest policy that can be used by local governments." Zhang Dawei said.
The industry generally believes that the introduction of encouraging policies in many places has released a strong signal for the regulation of the national real estate market, and may lead more places to speed up the follow-up, especially for the real estate market in Yunnan, Guangxi, Liaoning and other areas where the pressure is significantly greater or the inventory backlog is serious. Locally, policy adjustments are equally urgent.
It should be noted that there are opinions in the industry that housing purchase subsidies are short-term behaviors. To achieve the long-term and healthy development of the real estate market, it is still necessary to focus on the improvement of population and industry fundamentals.
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