Can high-speed rail Internet celebrity food grow red?
The high-speed rail provides Internet celebrity food to allow passengers to have more and better consumption experiences, and at the same time, continuous improvement and innovation are required.
After milk tea, freshly brewed coffee can be ordered on the high-speed rail.
According to reports, China Railway Kunming Bureau Group Co., Ltd. has launched a series of Internet celebrity delicacies on some Fuxing intercity trains, including freshly brewed coffee, which has been widely welcomed by passengers.
Just ten years ago, "beer, beverage, mineral water, peanut and melon seeds and eight-treasure porridge" was still the mainstream of the train diet.
Nowadays, the emergence of more Internet celebrity delicacies shows that my country's railways have made great progress in hardware and software.
However, it is also said that the introduction of Internet celebrity food by high-speed rail is somewhat unsatisfactory, attracts attention, and is not optimistic about its long-term development.
In fact, these Internet celebrity foods are also ordinary mass consumer goods, but they were relatively rare on trains before.
Now it is beginning to appear on the high-speed rail, which is inevitable.
From the perspective of consumers, the yearning for a better life also includes the pursuit of a better travel experience.
With the improvement of living standards and the improvement of travel conditions, travel is no longer a subsidiary of life, but has become a part of life.
Passengers' requirements for food and drink on the road are no longer a single "fellow", and they are not even full of flavors and flavors. They also need to obtain the same spiritual satisfaction.
In addition to good taste and high appearance, Internet celebrity food also has strong uniqueness and social attributes, which can effectively meet the needs of passengers and enhance consumers' sense of acquisition.
From the perspective of railways, providing more precise and diverse services is a requirement for supply-side reforms.
The introduction of Internet celebrity foods such as milk tea and freshly brewed coffee can expand the high-speed rail consumption scene, not only to meet the needs of passengers, but also to improve profitability, explore more diversified business models, and be more conducive to the long-term sustainable development of railways.
Nowadays, the improvement of railway hardware has given these Internet celebrity foods room to “make a big splash”.
A more comfortable ride experience allows passengers to have more demand for snack foods in addition to regular meals; better hardware conditions make it possible to produce more diverse foods on the train; and the coverage of 5G and other networks also allows meals to be ordered , Payment, sharing, etc. are more convenient.
Because of this, many local railway departments have begun to test the water to provide Internet celebrity food on the train, and passengers can get more consumption experience.
However, Internet celebrities are not the same as Changhong. In order to achieve multiple wins in improvement and innovation, it is necessary to continue to explore the law.
On the one hand, we must highlight the characteristics.
Nowadays, all kinds of convenience foods and snack foods are very convenient to carry. Coupled with the popular high-speed rail takeaway, the diet on the high-speed rail must have its own characteristics.
For example, in the high-speed rail milk tea launched by Guangzhou Railway Group before, the image of the high-speed rail catering crew is printed on the cup, which reflects the characteristics of the railway and realizes differentiated competition.
On the other hand, we must pay attention to quality and safety.
One of the most criticized aspects of Internet celebrity food is that there are no standards for product quality and safety.
The meals provided by the railway before are mostly cold-chain prefabricated box lunches and packaged foods, with a high degree of standardization, and their quality and safety are guaranteed.
While milk tea, coffee and other foods need to be made on site, there are certain uncertainties in the raw material preparation and production process, and more complete process management and quality control are required.
Otherwise, once a food safety incident occurs, it will greatly undermine consumer confidence.
In addition, it is necessary to improve the consumer experience of passengers.
Consumption is a complex process. The degree of consumer satisfaction with products consists of a series of factors such as product quality, price, and service.
As a personalized product, Internet celebrity food must make passengers feel value for money. Not only the price must be reasonable, but also the service must be worked hard to find the needs of passengers and better meet them through continuous exploration and practice.
Qi Hui