China News Service, December 27th. Recently, Hisense and Shandong High Speed ​​Group team won the bid for the Ethiopian smart bus project in the fierce competition with many international bidding companies.

Hisense Intelligent Transportation goes abroad and actively participates in international competition

　　Relevant information shows that since 1998, Hisense has been involved in the field of intelligent transportation, and its intelligent transportation sector can be described as the leader of China's intelligent transportation industry in the domestic industry.

After gaining a firm foothold in the country, Hisense's intelligent transportation sector has also accelerated its pace of "going to sea".

　　Hisense's bid for the Ethiopian smart public transport project is located in its capital Addis Ababa. It is a World Bank loan project with a construction period of 2 years.

According to reports, the bidding threshold for this project is high, and there are strict restrictions on the performance requirements and technical strength of the company.

Since March 2021, which lasted for 9 months, in the fierce competition among a number of bidding companies, Hisense and the Shandong High Speed ​​Group team were fully prepared and jointly won the bid for this project.

　　It is reported that the project takes bus dispatching system and ERP services as the core, builds smart cars/stations/yards based on software and hardware such as on-board terminals, comprehensive dispatching of stations and stations, and provides bus dispatching, enterprise management, comprehensive analysis, travel services, equipment monitoring, etc. The core business application of the enterprise.

In December 2021, Hisense and Shandong High Speed ​​Consortium won the bid for the project and was responsible for the construction.

Zhang Sihai, president of Hisense Network Technology Company, said that China's intelligent transportation represented by Hisense has also taken a leading position in the world.

(Photo courtesy of Hisense)

　　“Hisense’s smart bus project in Ethiopia is mainly used as a bus stop, including the intelligentization of the bus stop and the intelligentization of the bus itself. For example, the on-board machine of the bus, various testing equipment, fare collection system, dispatching system, and information System, software system, etc." said Zhang Sihai, president of Qingdao Hisense Network Technology Co., Ltd.

　　After the completion of the project, it will realize the intelligent optimization of local driving plans and intelligent dispatch of vehicles, which will greatly improve the operating efficiency of public transportation companies; realize real-time monitoring, remote control and information release of buses, and improve the level of intelligent management of enterprise equipment and enterprise safety and prevention capabilities. ; It can be released in real time through APP, electronic passenger information screens, etc., to provide citizens with a better travel experience; for middle and high-level bus companies, based on multi-dimensional full-service indicator analysis and indicator personalized display, to achieve passenger flow and capacity matching analysis and resources Functions such as input analysis and locomotive material index monitoring provide scientific decision support for the management of public transportation enterprises.

　　In this regard, Guan Jizhen, vice president of the China Intelligent Transportation Association, analyzed that the winning of the bid is of great significance to China's intelligent transportation industry: on the one hand, this project is a World Bank loan project, and many internationally renowned companies participated in the bidding. It is the operation of international rules.

The ability of Chinese companies to win the bid is a reflection of their comprehensive strengths in terms of product, technology, project management, etc., indicating that Chinese companies have the ability to compete with international companies in the overseas intelligent transportation market; on the other hand, Hisense has the advantage of China's intelligent transportation field The backbone enterprise has a national intelligent transportation engineering technology center, and has a full range of products with independent intellectual property rights in the fields of traffic signal and bus intelligence.

The winning of the bid for this project indicates that Hisense's product technology and China's technical standards have begun to systematically move towards overseas markets, which is an important beginning.

Hisense's B2B industry goes to sea "the arrow is on the string"

　　Since the beginning of this year, whether at the 2nd China-Africa Economic and Trade Fair or at the 130th Canton Fair, the "new face" of the B2B industry sector represented by Hisense Intelligent Transportation has been unveiled at the C position of the exhibition area, which is a concentrated delivery to the outside world. Signal: Hisense, which has completed the domestic B2B industrial layout, has "an arrow on the string" when its industry goes overseas.

In November 2021, at the Dubai Science and Technology Exhibition, Hisense staff introduced Hisense's intelligent transportation business to customers.

(Photo courtesy of Hisense)

　　"Hisense’s next breakthrough in internationalization lies in the B2B industry going overseas." Zhou Houjian, Chairman of Hisense Group Holding Company, pointed out at the Hisense Internationalization Strategy Conference that Hisense’s B2B business going abroad is not only Hisense’s basis for taking precautions to cope with the long-term challenges in the future. It is also an opportunity for Chinese home appliance companies.

　　In recent years, Hisense’s B2C industry represented by home appliances has developed rapidly overseas and has become an important support for Hisense’s “big head overseas” strategy.

In contrast, the B2B industry, including color ultrasound, commercial display, and intelligent transportation, is going overseas, and Zhou Houjian believes that it is "not enough" in terms of focusing on overseas market expansion.

He said that the B2B industry going overseas in 2022 will become a more important strategic development direction for Hisense, and the group will give key support in terms of human and financial resources.

　　As an important part of the Hisense Group's B2B industry, Hisense Intelligent Transportation has established a mature and complete R&D, manufacturing, brand and marketing system, and even a talent pool abroad.

The intelligent transportation brand going overseas is not only on the arrow, but also becomes the "pioneer" of Hisense's B2B industry going overseas.

　　Based on its own situation, what advice does Hisense have to go offshore in the B2B industry?

In this regard, Zhang Sihai said that companies should not engage in opportunism when going overseas, but use projects to "run out" the industry; second, they must have their own core technology, and the communication cost of overseas delivery is high. If there is a problem with the delivery, the cost is uncontrollable. , Will "do one and drop one".

　　At present, Hisense has dozens of projects following up in South Africa, Thailand, Senegal, Vietnam, Indonesia, Bangladesh and other places.

"Not only transportation, but also some smart projects are also following up." Zhang Sihai said.