At 18:00 on December 23, CCTV Finance and Pinduoduo jointly launched the "Welcome the New Year and Fighting Agricultural Goods" Hometown Goods Festival 10 billion subsidy special. CCTV hosts Zhou Yun and Chen Beibei joined hands with Yang Yong, Secretary of Zigui County Party Committee of Yichang, Hubei, and Deputy Party Committee of Lipu, Guilin, Guangxi The three city and county leaders, Sun Zhiwu, secretary and Zhang Zuoming, deputy secretary of the Laifeng County Party Committee and Mayor of Enshi, Hubei, strongly recommend the good local agricultural products such as Zigui Navel Orange, Laifeng Teng Tea and Congtou Ginger, Lipu Taro and Horseshoe.
CCTV sent a strong lineup to help farmers live broadcast. In addition to hosting the "Gabei Good Luck" group, 9 CCTV hosts, including Chen Weihong and Yao Xuesong, recommended Fujian Haocha, Xiangshui Rice, and Hunan by way of warm-up videos. Rice noodles and other good things from hometown.
Pinduoduo also used orchards, short videos, search and other resource flows and "10 billion subsidies" to help high-quality landmark agricultural products in more than a dozen provinces, municipalities and autonomous regions in the country, such as Wenxian iron rod yam, Ningxia wolfberry, and so on. Nongfu Spring Apple and Mengniu Pure Branded agricultural and sideline products such as Milk and Liangpin Shop Snacks Gift Packs also benefit consumers across the country at affordable prices across the network.
In just 150 minutes, nearly 5 million consumers from all over the country poured into the live broadcast room to like, place orders, and draw prizes. Accompanied by the Miao and Tujia singing and dancing in the live broadcast room, it set off a lively "Spring Festival Gala" New Year atmosphere.
"We have a special place for Zigui navel oranges. It is 365 days a year. It can be said that you can eat fresh oranges from the tree every day." Zigui County Party Committee Secretary Yang Yong was the first to appear and introduced the "Hometown of Qu Yuan" with enthusiasm. With a pleasant climate and agricultural products, "Spring has evening, summer oranges in summer, early red in autumn, and Newhall in winter", Zigui has become the first domestic production area of "fresh oranges in all seasons".
Yang Yong not only knows the local oranges very well, he also talked about jelly oranges, baba oranges, and Mayang rock sugar oranges, making the host and the consumers in the live broadcast room admire, "I am the secretary of Zigui, but I don’t just eat. Zigui's oranges should be more differentiated."
Zigui County Party Committee Secretary Yang Yong (right) looks like a Citrus Living Dictionary, and CCTV host Chen Beibei (left) admires "reaching expert level."
The low price of 69.9 yuan for the entire network, and 49.9 yuan for the live broadcast room. The "10 billion subsidy" price for the people triggered Yang Yong’s emotion: "This price is to use the platform to bring benefits to netizens. This year, the price of Zigui navel oranges has risen steadily. Online sales have maintained a very good state. In the future, we will continue to strengthen cooperation with e-commerce companies to accurately match consumers."
According to him, by the end of 2021, the comprehensive output value of Zigui navel oranges will exceed 8.5 billion yuan.
From the sale of fresh fruits, intensive processing to the integrated development of the tertiary industry, "the majority of farmers must be allowed to share the benefits of the value-added industry value chain."
On December 21, Zigui Fruit Farm carried the next year's harvest from the mountain in a traditional way.
These oranges are distributed to consumers all over the country through Duoduozhu Farmers’ direct seeding studio.
“Citrus transactions are ranked first.” After the live broadcast on the 23rd, the person in charge of Pinduoduo’s live broadcast introduced, “Pinduoduo gathers highly dispersed needs in time and space through various methods such as collating orders and live broadcasting. Get up and connect to orchards one by one, forming a large market of agricultural land that connects production and consumption in the cloud. This is particularly suitable for the national conditions of large countries and small farmers and the natural maturity of agricultural products."
"To reveal a little secret, I actually eat taro instead of dipped in sugar, but dipped in chili water." Then the deputy secretary of Lipu City, Sun Zhiwu, who appeared on the stage, said in a gentle voice. Consumers in Renhe live broadcast room "shocked" a bit.
In "Prime Minister Liu Luoguo", Liu Luoguo did not give Qianlong the real Lipu taro in order to reduce the burden on the people. Qianlong ordered the exemption of tribute, but He Shen offered authentic Lipu taro. Qianlong had a delicious meal after the dragon. Yan Dayue punished Liu Luoguo.
"Almost everyone in our county can tell this story," he laughed.
This time, Sun Zhiwu brought three landmark agricultural products: Lipu taro, Lipu horseshoe and sugar orange.
"We hold taro king selection and horseshoe cutting competitions every year. Last year's taro king sold a high price of 11,188 yuan."
Immediately, he took out a nearly ten kilograms of high-priced taro and gave it to consumers to draw a lottery.
"Next, we will further develop the three landmark agricultural products in the direction of quality and branding, and they are truly becoming a good product for the people to get rich and increase their income." Sun Zhiwu said.
As a special product for niche farmers, Laifeng Teng Tea and Pongtou Ginger brought by Zhang Zuoming, the magistrate of Enshi Laifeng County, are also very popular.
Laifengteng Tea has the reputation of Tujia God Tea, and it has obvious effect of lowering blood pressure.
"Unlike other teas, it can help sleep. We have a recommendation,'Laifengteng tea, you have to drink it in the morning and evening'", Zhang Zuoming said. Laifeng County is the west gate of Hubei Province, located at the junction of Hubei, Hunan and Chongqing. Some villages can be described as "one chicken calls three provinces."
Laifeng is known as "the world's selenium capital, China's oxygen bar". There are many longevity villages in the area. Centenarians are not uncommon, and there are a large number of elderly people over 85 years old and over 90 years old.
Under the "company + cooperative + farmers" model, there are more than 10,000 farmers in the county planting rattan tea with a total area of more than 80,000 mu and an output value of nearly 600 million yuan.
At present, driven by e-commerce, a wild vine has become a "gold leaf" for poor households to get rid of poverty and become rich, and is moving toward the entire industrial chain of flavonoid extract, rattan tea beverage, rattan tea toothpaste, and tea cakes.
"Three Magic Weapons" to promote the upward trend of agricultural products
In addition to the landmark specialties of Zigui, Lipu, and Laifeng, during the 150-minute live broadcast, the two CCTV hosts also recommended three major products from more than ten provinces, municipalities and autonomous regions, including Dandong strawberry, Xinjiang jujube, and Wenxian iron stick yam. More than ten kinds of well-known specialty products.
"Take a question, do you know that the strawberry we eat is its fruit?" Chen Beibei asked Zhou Yun.
"The fruit of a strawberry is a small black seed, what we eat is actually a fruit tray. Then do you know how many seeds are on a strawberry?" Zhou Yun returned the carbine, making Chen Beibei laugh.
With the help of tens of billions of subsidies, the 118 yuan strawberry sold for only 67.9 yuan. The lively and interesting recommendation and the extremely affordable price triggered a burst of buying.
Zhou Yun said that under the new model of "production-consumer docking", the postal department of Liaoning has launched strawberry cargo flights. Most areas can be picked and shipped the next day, without any change in color.
After participating in the Pinduoduo AI Strawberry Planting Competition, Ma Tingdong, the president of the Dandong Donggang Strawberry Association, has a new plan: "I used to think that AI was useless. After participating in the competition, we found that we still have a lot of cognition. Water and fertilizer can be marketed earlier in the morning and at night. This is our goal."
In addition to technology, Ma Tingdong also wants to be a regional brand of Dadonggang strawberry. "The window period for industry and market development opportunities may only be these years."
The well-known agricultural product brand was hailed in this live broadcast.
Liangpin Store has launched eight kinds of snack packages including crab yellow cashew nuts, and a gift box jointly produced by Dunhuang Research Institute, giving consumers a taste of culture.
"Fresh agricultural products have a short fresh-keeping period, which helps agricultural products to go up. Firstly, the direct connection between production and consumption brought about by farmland cloud fight shortens the intermediate time and cost; secondly, it depends on technology, from planting, sorting, packaging to cold chain transportation. Loss reduction and freshness preservation; thirdly, branding allows farmers and other planting operators to have more profits in order to promote the continuous improvement of the industrial chain." The person in charge of the live broadcast said that Pinduoduo launched the "Hometown Goods Live Broadcast" rural revitalization plan in May 2021. It has continued to land in Henan, Anhui, Sichuan and other provinces, and is committed to gradually opening up the primary, secondary, and tertiary industry chain through multiple measures such as host, production area leaders, experts in the field, and other "good product recommendation officers" live promotion, new e-commerce talent training, etc. , To help agricultural products go up and rural revitalization.