Chinanews.com, Kunming, December 26th, title: Yunnan Tuocha: 45 years of "France Journey" with a unique burnt fragrance
Author Luo Jie
"Paris red wine is beautiful, Yunnan Tuocha is fragrant. Both red wine and Yunnan Tuocha need to undergo fermentation processing techniques, and have a mellow aroma of the same effect." On the 25th, Chang Jinqiang, Product Quality Director of Yunnan Xiaguan Tea Factory Foreign Trade Co., Ltd. was in Yunnan Kunming tells the story of Yunnan Tuo Tea sold to France for 45 years.
The picture shows the 45th anniversary commemorative version of Yunnan Tuo Tea Marketing Law sharing tea party scene.
Photo by Liu Ranyang
The shape of Tuocha has a history of hundreds of years. The tea is made into a bird's nest shape through multiple steps such as steaming tea, bag kneading, and pressing.
Since 1902, Tuocha has always existed in the form of raw tea. Until 1975, Yunnan Xiaguan Tea Factory applied the Tuocha shape that has lasted for more than half a century on cooked tea to make Yunnan Tuocha.
The picture shows the 45th anniversary commemorative version of Yunnan Tuo Tea Marketing Law sharing tea party scene.
Photo by Liu Ranyang
In 1976, a French businessman, Fred Kempler, discovered Tuocha that resembled a bird's nest and had a reddish brown color in Hong Kong.
He went to the Xiaguan Tea Factory in Yunnan to visit the production process of Tuocha and ordered nearly 2 tons of Tuocha immediately after returning to France.
This batch of Yunnan Tuo tea set off from Hong Kong's Victoria Harbour and traveled across the ocean to France. Since then, it has a new nickname-Pin Fa Tuo.
Chang Jinqiang introduced that sales of French Tuo gradually became familiar to the French, relying on a romantic "tour of France."
"Mr. Gampel is shrewd and good at doing business, so when the information and media were still underdeveloped, he drove a caravan and took his wife and son on a tour of France to promote tea. They didn't expect this from China. The tea from Yunnan will have such a good market response."
After that, Gampel took the sales method to Italy, Germany, Belgium and other European countries for sales promotion.
Over the past 45 years, Fa Tuo has been gradually exported to more than 30 countries and regions in the world, and has gradually become one of the cultural symbols of Pu'er tea.
Why is Yunnan Tuocha so popular among French tea lovers?
"Because Pin Fatuo has a unique'scorched fragrance'." Chang Jinqiang told reporters that the French are not only curious about Pin Fatuo's peculiar shape like a bowl and bird's nest, but also the "scorch" produced when it is brewed. "Scent" has a preference.
"Mr. Gamper described the aroma of Pinfatuo as smoky (smoky), which is produced when tea is stored in Xiaguan, Yunnan." Chang Jinqiang said that the low temperature and dry plateau climate of Xiaguan, Yunnan This creates a raw material fermented tea with a smoky aroma. After microorganisms participate in the catabolism, the tea will transform into a new special odor. "This is the'scorched aroma' recognized by the French."
The picture shows the 45th anniversary edition of Yunnan Tuocha Marketing Law.
Photo by Liu Ranyang
At the 45th Anniversary Edition Sharing Tea Ceremony of Yunnan Tuo Tea Marketing, many tea factory representatives and senior tea lovers who have witnessed the promotion of the marketing method to the world jointly tasted the commemorative version of the marketing method.
Jiang Chunlian, a tea taster who has been engaged in tea sales for 13 years, said, “Today’s sales method can still taste its unique burnt aroma, the entrance is silky and smooth, and the depth and thickness of the tea soup are very good. Its flavor is the same as that sold 45 years ago. Fa Tuo is in the same line."
Tang Yiping, general manager of Yunnan Xiaguan Tea Factory Foreign Trade Co., Ltd. said, “In the past 45 years, Yunnan Xiaguan Tea Factory has undergone several changes, but it has never stopped the production of sales method. It has been inherited and developed to this day and has become the history of the tea industry. Benchmark products on the market."
"Nowadays, the sales method has gradually moved from exclusively export-oriented products to the domestic market, and has become a daily drink for more Chinese consumers. However, the story of its 45 years since it was sold to France is worthy of our commemoration, and the tea culture needs to be passed on. "Chang Jinqiang said.
(Finish)