Ticket grabbing software shouldn't be so popular
New Year's Day approached, and various ticket-grabbing software began to become popular again.
The railway department recently stated that the acceleration package used by consumers does not have the priority to purchase tickets, and no matter which ticket software is used, they must queue in the railway 12306 ticketing system.
“It’s difficult to buy tickets online, so buy an acceleration package; it looks like you’re robbing tickets, but you’re actually robbing money.” The marketing routines of ticket-grabbing software should be seen through by the public, so that ticket-grabbing software is no longer in demand, which is conducive to standardizing the order of online transactions and realizing purchases. The chance of voting is fair.
Ticket grabbing software seems practical and convenient, but it often hides false promises and bundled sales.
Some ticket-grabbing platforms subdivide accelerated ticket-grabbing services into low-speed, fast, high-speed, and extreme speeds, with prices ranging from tens of yuan to hundreds of yuan, and they can even add money to grab a window position.
In order to attract traffic, network platforms overly boast of the acceleration package function and induce consumers to purchase acceleration package services.
Relevant departments have reminded consumers that ticket-grabbing software is actually a proxy service. The software operator uses the buyer's identity information to purchase tickets, and the probability of ticket purchase cannot be guaranteed.
From the perspective of business model, there are hidden secrets behind the marketing routines used by ticket-grabbing software.
Ticket-grabbing software not only charges a variety of items, but most of them set the charging service options very concealed. Ticket buyers may be "charged" if they don't pay attention to it.
Some platforms claim to be able to grab tickets for free, but as an additional condition, users must send the software link to multiple WeChat groups to form viral marketing. On the surface, you can grab tickets without spending money. It is actually fooling more people to download the software. If you didn't buy the ticket, you did marketing to others for nothing.
In addition, many software have security risks.
Ticket-grabbing software requires the user to authorize the ticket account and password. The platform will obtain the names and ID numbers of all frequently used contacts in the account, which may bring information leakage risks.
More importantly, the ticket-grabbing service undermines the fairness of ticket purchase opportunities and easily triggers social dissatisfaction.
Transportation involving public transportation has a certain public welfare nature.
The wanton increase of prices by online platforms is a trampling on the public welfare of public transportation.
If additional payment is made, the ticket purchase rate can be increased, which disrupts the normal market transaction order and damages the legitimate rights and interests of passengers buying tickets through normal channels.
For the public, the fairness of ticket purchase opportunities should not be undermined.
Ticket grabbing software takes advantage of poor public information, and traffickers are anxious about travel.
Disorderly competition will cause market disorder, will also raise transaction costs, and ultimately harm the interests of every consumer.
The development of technology has benefited mankind, but the abuse of technology will also trap the public.
The railway department should continuously upgrade its technology to plug various loopholes in illegal ticket grabbing.
Regulatory authorities should increase the intensity of governance on the abuse of technology on network platforms.
What is gratifying is that in recent years, the transportation modes have been diversified and the road network has been continuously improved. The difficulty in buying tickets has been significantly improved.
With consumers' in-depth understanding of online transaction rules, the market space for ticket-grabbing software will become smaller and smaller.
(Source of Guo Cunju: Economic Daily)