On December 22, the Cherry Committee of the Chilean Fruit Exporters Association (hereinafter referred to as the Chilean Cherry Committee) and Pinduoduo jointly organized the "Welcoming Red Transport Joint Conference" to welcome the peak sales season.

As ocean-going freighters loaded with Chilean cherries are about to dock in large numbers, the listing tide is about to start.

　　Chilean cherries are rosy and full, which means red luck.

In recent years, thanks to the quality of this fruit and the promotion of the Chilean Cherry Council, cherries have become a star fruit.

On December 22nd, at the "Red Carnival Joint Press Conference", Chilean Commercial Consul in Shanghai Wu De (left) and Pinduoduo Corporate Affairs Director Frank (right) attended the event and delivered speeches

　　Since the Chilean Cherry Committee reached a strategic cooperation with Pinduoduo last year, the two parties have worked closely and have formed the shortest supply chain model of "direct supply from Chilean origin and direct shipment from platform merchants and ports".

Thanks to this, Pinduoduo’s Chilean cherries in the past three years have seen an average annual increase of 200%.

　　"We have been committed to bringing more high-quality'direct supply of origin' good fruits to thousands of households. We hope Pinduoduo can become one of the largest online sales platforms for Chilean cherries in the 2021-2022 production season. "Pinduoduo's corporate affairs director Rank said at the press conference.

　　Taking this as an opportunity, Pinduoduo also opened the cherries carnival season that day.

Until the Spring Festival, the platform will continue to "replenish" cherries for consumers across the country through category days, New Year's Day, tens of billions of subsidies, and time-limited spikes, so that more people can eat the food that has come from across the ocean. The fruit of red luck".

　　On December 21st, on the night of the winter solstice, Nata, Commercial Counselor of the Chilean Embassy in China, Sister Moon and Green Bubble, the host of CCTV, ate the most popular traditional snack in winter in the north in the winter in Pinduoduo’s tens of billions of subsidized live broadcast room. .

However, the icing-coated is not hawthorn, but heart-shaped cherries.

Many netizens cried for this "China-Chip" candied haws.

On the night of the winter solstice, Nata (second from left), the Commercial Counselor of the Chilean Embassy in China, tasted the "cherry candied haws" at the Pinduoduo's tens of billions of subsidy live broadcast room, while recommending, "Choose Chilean cherries is to choose red luck and happiness".

　　The cherries industry is one of the pillars of Chile's economy in the far southwest of South America.

The fruit harvest season in Chile is quite different from that in China, and the cherries are ripe from November to February of the following year, which coincides with China's New Year's Day, Spring Festival, Lantern Festival and other important festivals.

Since Chilean cherries were allowed to be imported in my country in 2008, the Chinese market has become the main destination of Chilean cherries in the past ten years.

However, Chile is a long way from China, and cherries are a kind of fruit that needs to race against time. How to make the cherries that have not traveled far away have a "frozen age" taste, which was once placed in front of Chilean growers Difficult problem.

　　In recent years, with the rapid development of domestic e-commerce platforms, Chilean cherries have begun to catch the Internet express.

At present, based on the shortest supply chain model jointly established by the Chilean Cherry Committee and Pinduoduo, Chilean cherries arriving in Shanghai or other port cities by sea, air, etc. do not need to go through multiple distributions or lengthy transportation. Platform merchants can move from the nearest port to the port. The warehouse is directly sorted and shipped.

　　In fact, as early as late October this year, the first batch of air-freighted Brooks (Brooks) was "pre-released" at the Jiangnan Wholesale Market in Guangzhou. However, due to the few air-freight flights and high freight, the price of cherries has remained high.

　　With the arrival of the first Cherry Express in Hong Kong in mid-December, the price of Chilean cherries has been steadily decreasing.

The marine varieties mainly include the current Santina, Royal Dawn and subsequent Kordia.

Among them, Santina has high water content and is resistant to storage and transportation. Even after long-distance travel, it can still maintain an excellent condition. It is one of the varieties that have been favored by domestic consumers for a long time.

　　Compared with previous years, this year's Chilean cherries are "bigger" and "certified to work."

According to the "Guidelines for the Quality of Exported Cherries" issued by the Chilean Cherry Council, starting from December 1, 2021, the minimum size of cherries sent to China will be upgraded to XL, and the smaller L size will no longer be shipped.

At the same time, in accordance with the requirements of the Pinduoduo platform, Chilean cherries must be "green code" to pass-with nucleic acid test reports, disinfection reports, customs quarantine and verification materials.

　　Since December, before the peak of Chilean cherries sales, this "fruit nobleman" has long been the focus of Pinduoduo's promotion.

At present, the average daily order volume of cherries on the platform has stabilized at more than 50,000 orders.

With the support of the "10 billion subsidies", during the Chilean Cherries Subsidy Day on December 22, including pre-sales, the platform sold more than 250,000 kilograms of Chilean Cherries.

Chilean Cherries Subsidy Day is one of Pinduoduo's measures to "replenish" Chilean cherries in the new production season.

　　"At present, the global available capacity is accelerating the transportation of Chilean cherries to the domestic market. It is expected that large forces will arrive one after another around the Spring Festival, and the prices will be more affordable by then." Zhanhui Fruits Freshman Director Zhou Zhanxuan said, red and sweet Cherries are great gifts for visiting relatives and friends, and they are also the darling of the fruit consumer market during the Spring Festival.

"Before the Spring Festival, the consumer demand for cherries will be further released."

　　Ranke, Director of Corporate Affairs of Pinduoduo, said that during the coming New Year's Day and Spring Festival, Pinduoduo will continue to focus on the production area and subsidies, and dig out more high-quality Chilean fruits, and sell them to all parts of the country through the shortest supply chain model. Bringing affordable delicacies to more ordinary consumers.