While major mobile phone companies are launching cheap rate plans one after another, the number of contracts is decreasing for so-called cheap smartphone operators who have been selling low prices, and competition for acquiring customers is becoming more fierce. increase.
Cheap smartphone operators rent lines from major mobile phone companies to provide services, and are characterized by offering cheap rate plans mainly for users with low data traffic.
However, the number of contracts tends to decrease after major mobile phone companies have launched cheap plans one after another in response to the government's request, and in a survey last month by research company MMD Research Institute, general use Of the smartphones that people mainly use, the share of cheap smartphones was 9.3%, down 3 points from the same period last year.
Under these circumstances, competition for customer acquisition has become fierce among businesses, and "Tone mobile" has newly partnered with NTT DoCoMo to start a dedicated plan for selling at DoCoMo's mobile phone shops.
The monthly fee starts from 1100 yen, and it incorporates a function suitable for watching over children, which prevents AI from judging whether the image is inappropriate, such as when a person is naked.
In addition, "Japan Communication" and others have begun to provide unlimited calling services, and "IIJmio" and others have added a function to share data capacity among family members.
In the future, not only cheapness but also the development of functions and services are likely to become active.