Improve the quality and efficiency of the retail industry to ensure growth
In 2021, as the new crown pneumonia epidemic continues to spread abroad, my country's epidemic prevention and control situation still cannot be relaxed, and the recovery of the consumer market is still facing uncertain factors. The retail industry maintains stable growth.
According to data from the National Bureau of Statistics, in the first 11 months of this year, the total retail sales of consumer goods increased by 13.7% year-on-year, and increased by 8.2% over the first 11 months of 2019, continuing to maintain rapid growth.
Over the past year, the retail industry has actively innovated measures to improve quality and efficiency, and has struggled to break through the epidemic.
Since the beginning of this year, my country's consumer market has continued to recover, and sales in both urban and rural markets have rebounded.
After entering October, market sales maintained an overall recovery trend driven by factors such as holiday consumption and online shopping.
The growth rate of retail sales of commodities has accelerated, sales of some commodities have continued to improve, and online consumption has maintained a good growth momentum.
Consumption data in November this year showed that the growth of physical retail formats such as supermarkets has accelerated.
According to Fu Jiaqi, a statistician from the Department of Trade and Foreign Economic Affairs of the National Bureau of Statistics, in the first 11 months, in the retail sales of units above the designated size, the retail sales of supermarkets and warehousing member stores increased by 6.4% and 14.5%, respectively, compared with the top 10. The monthly growth rate was 0.4 and 1%; the growth rate of convenience store retail sales remained the same as in the previous 10 months, still maintaining rapid double-digit growth.
As the terminal link of commodity circulation, the retail industry is the leading industry and basic industry of the national economy, the focus of consumption to stimulate economic growth, and the reservoir of employment.
During the "13th Five-Year Plan" period, my country's retail industry has grown steadily, with an average annual nominal growth rate of 3.4%. In 2020, the added value of the retail industry will exceed 4 trillion yuan, accounting for about 4.07% of GDP, ranking eighth among 44 industries.
The epidemic has had a profound impact on my country's retail industry.
Since last year, my country's retail consumer market has shown a slowdown in online consumption growth, offline consumption has generally recovered, and industry concentration has further increased.
In the short term, the epidemic has caused greater losses to individual formats of the retail industry, but in the long term it will not affect the overall growth trend of the retail industry.
After the outbreak of the epidemic, domestic retail companies and brand companies actively tried to make changes and innovations in business strategies, operating models, category strategies, and technology to reduce the impact on business and supply caused by the epidemic and the uncertainty of international trade. The impact of the chain.
The "2020 China Retail Industry Enterprise Supply Chain Research Report" shows that domestic retail companies and brand companies are responding to the changes in the 5G era, actively building a digital layout to build a more efficient supply chain operation network; Under the multiple influences of the improvement of the level and the optimization of the structure, the supply chain of domestic retail enterprises is sinking obviously. The construction of infrastructure such as cold chain and logistics is the key to further sinking. With the continuous sinking of channels, the level of supply and service is guaranteed. Improving the order fulfillment rate is the top priority of the supply chain.
"In the new dual-cycle development pattern, consumption is placed in a prominent position. The contribution rate of final consumption to GDP in 2020 is 54.3%. In addition to stabilizing employment, stabilizing the market, and contributing to GDP, the greater significance of the retail industry lies in efficient connectivity Production and consumption play a pivotal role in promoting consumption.” According to Pei Liang, President of China Chain Store & Franchise Association, if retail is to become a new driving force for consumption, it is necessary to improve the overall efficiency and development quality of the retail industry. There is also a huge improvement. space.
Pei Liang believes that from the perspective of the size of the retail market, China has approached the United States. The total retail sales in 2020 will be about 96% of that of the United States, but there is a certain gap in the quality of development, which is concentrated in two aspects.
One is the low contribution of the retail industry to GDP.
In 2020, my country's retail industry will account for 4.07% of GDP, while the United States is 5.75%, and Japan's data in 2019 is 5.86%.
Second, the added value of the retail industry accounts for a low proportion of the total retail sales.
In recent years, the ratio of the added value of my country's retail industry to total retail sales is about 10%-11%, while that of the United States and Japan is 18%-19% and 22%-24%, respectively.
my country's retail industry is large in scale and low in output. It is a big retail country, but it is not yet a retail power.
Fortunately, my country's retail enterprises are accelerating the pace of transformation and innovation.
There are many hot spots and highlights in the retail industry this year, from the exploration of warehousing member stores, the continuous advancement of private brands and product supply systems, to the further deepening of private domain traffic and digitalization, the refined operation and contrarian growth of regional retail companies, and There are the catering of supermarkets, the construction of convenience store fresh food factories, the breakthrough of duty-free retail, the asset-light and in-depth operation of shopping malls, the national trend marketing of fashion retail, the rapid expansion of new tea drinks, and the accelerated development of instant retail.
Relevant experts believe that in the future, we must focus on the continuous changes in shopping behavior under the influence of model iterations, the new competition of Internet platforms, the impact of national carbon neutrality and carbon peaking on retail, etc., and actively promote the high-quality development of the retail industry in order to satisfy Consumers make due contributions to the pursuit of a better life.
The Ministry of Commerce issued the "Technical Guidelines for Building Smart Stores (Trial)" this year. In order to give full play to the role of the retail industry in promoting consumption, it will focus on three aspects.
On the one hand, physical retail companies are encouraged to apply 5G, Internet of Things, big data, cloud computing, virtual reality and other new technologies to improve store operations and enhance consumer experience.
On the other hand, promote new models such as centralized collection and distribution, unified warehouse distribution, and reverse customization, develop flexible supply chains and agile supply chains, strengthen logistics support, and promote the reconstruction of retail distribution channels.
In addition, promote digital services such as online issuance of cards and coupons, event releases, smart pushes, and point exchanges, encourage online diversion and offline experience, and promote "same standard, same quality, and same price" for online and offline products.
my country will take digitization, intelligence, and precision as the direction to promote commercial retail enterprises to provide consumers with better integrated online and offline consumer services.
Our reporter Feng Qiyu