Chinanews.com, Guangzhou, December 25 (Reporter Jingwei Cheng) The "Second China Catering Brand Festival" was held in Guangzhou recently.
The catering participants believed that, after the impact of the new crown epidemic in recent years, the domestic catering industry still shows strong resilience and vitality. Many catering companies are looking for opportunities in crisis to break through the market dilemma.
Earlier data released by the National Bureau of Statistics showed that the total catering revenue in the first 11 months of 2021 was 4205.38 billion yuan, a year-on-year increase of 21.6%, and a slight increase compared with the same period in 2019, an increase of 0.38%.
The "2021 China Catering Brand Power White Paper" released at the Catering Brand Festival shows that the income level of the catering market in 2021 will be basically the same as that of 2019 before the outbreak of the new crown epidemic, and the overall per capita catering consumption has shown an upward trend.
According to Tan Haicheng, executive chairman of the Guangdong Catering Service Industry Association, the epidemic has played a major role in the catering industry.
He said that the epidemic has made it difficult for catering "amateur players" to survive, but the rest are "professional players". The catering market is developing in a more standardized direction. Now the entire catering industry chain is becoming more and more professional.
"There is no advanced skill in catering. It is hard work and carelessness." Yin Jiangbo, chairman of Shishang Guowei Group, said that Tao Taoju, a subsidiary of the group, currently has 30 stores across the country.
In recent years, the catering industry has been affected by the epidemic. Tao Taoju still insists on preparing meals, abandoning the standardized method of the central kitchen, and insisting on inheriting the manual craftsmanship of the dinner.
"Using fashionable methods to show the classic Guangzhou Xiguan cultural elements, and cross-border cooperation with international fashion brands to promote the Cantonese tea drinking culture; set up a hand-made refreshment display area to let more people understand the Cantonese food culture." He said.
In recent years, many catering companies have tried to use new technologies and digital methods to empower product management, food safety management, and kitchen management.
"If we use machines to replace part of the labor, management costs, including management complexity, will be reduced, and safety guarantees may also be unexpected gains." Song Qing, executive director of Haidilao, said that in terms of kitchen management, At present, Haidilao is already trying to use new technology equipment such as smart dish dispensers, plate implanted RFID electronic chips, and smart pot-matching machines to ensure the safe and efficient operation of the kitchen.
"When facing a crisis, only a company that is prepared can turn a crisis into an opportunity." Dawei Xu, a partner of Canadia Capital, believes that whether it is a leading catering company, a growth-stage company or a cutting-edge brand, in fact, you must think about your own brand. Whether the foundation is solid enough.
He believes that the domestic catering consumption market has huge potential, and catering companies with a market value of 100 billion yuan are expected to emerge in the future.
Xing Ying, executive vice president of the World Chinese Catering Industry Federation, spoke via video.
He pointed out that in the post-epidemic era, China’s catering industry should enhance its brand awareness, and truly put brand building on cultivating new kinetic energy for corporate development, stimulating new vitality in the consumer market, and enhancing strategic thinking and development of new advantages in market competition. In the overall situation.
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