When traditional culture meets new technology, how can digital collections "live"?

　　China News Service, Beijing, December 22 (Reporter Xia Bin) How can excellent cultural content be spread more widely?

How can traditional museums create sparks with new technologies and applications?

Recently, the launching ceremony of the excellent case solicitation activity of "Using Numbers to Empower Wisdom to Promote the Creative Transformation and Innovative Development of Chinese Culture" hosted by Guangming.com was held and the digital new cultural and creative seminar was held. Answers can be found at this conference.

　　The event was held in the dual venues of Beijing and Shanghai. Experts and scholars from the cultural and cultural fields, intangible cultural heritage fields, universities and technology companies discussed in-depth topics such as the in-depth exploration of the contemporary value of traditional culture and the creative transformation of digital collections.

　　"Digital collections are the use of digital technology to promote culture, especially the shift of the possible boundaries of traditional cultural industries. It is a carrier that promotes the cultural industry value and commercial value to "live"." said Zhao Zhiliang, deputy dean of the Hebei Provincial Museum.

　　Ran Maojin, deputy director of the China Federation of Literary and Art Communication Center, also pointed out that today’s cultural heritage and development must be a process of integration and development of digital technology and information content. The core competitiveness of a country’s culture must be mutually supported by technology and content. ,fusion.

Today's cultural power must be a digital intellectual cultural power.

　　Digital collections are the only digital vouchers generated using blockchain technology, corresponding to specific works and artworks, and on the basis of protecting their digital copyrights, realizing authentic and credible digital distribution, purchase, collection and use.

Digital collections are rich in categories, including but not limited to digital pictures, music, videos, 3D models, electronic tickets, digital souvenirs and other forms.

　　At present, major Internet giants including Ant, Tencent, and Baidu have all launched related businesses.

Take the Ant Group as an example. Since the launch of the "Treasure Project", 17 museums have joined and successively issued digital collections, and AntChain has provided technical support for it.

　　"As a form of cultural innovation, digital collections convey the history and culture behind cultural relics in a more youthful way of experience. It is also an important breakthrough of Hebei Museum in promoting the creative transformation and innovative development of China's excellent traditional culture. The first step in cultural creation." Zhao Zhiliang said at the above seminar.

　　Shi Ziqiang, member of the Party Committee of Henan Museum and chairman of the labor union, also demonstrated the results of his digitalization of cultural and creative activities. Five days ago, 10,000 copies of the digital collection of "Women Owl" were launched on Miankong. During the National Day this year, Alipay, which was jointly launched with Alipay, was launched. The "Let's Archaeology Together" small program in the basement attracted 30 million people "Online Archaeology" in 7 days.

　　He bluntly said: "Yubo has been exploring and innovating over the years. The essence is to do cultural creation in a way that young people are happy to accept, so that ancient art can be integrated with the characteristics of different times."

　　Experts at the conference pointed out that in the face of the general trend of informatization and digitalization, we must make full use of new technologies and applications, innovate Chinese cultural communication and development methods, vigorously develop new digital culture formats, occupy the commanding heights of cultural communication and development, and insert high-quality cultural content. The wings of science and technology allow excellent cultural content to spread faster and more widely, have a greater impact, and fully demonstrate the beauty of Chinese history and culture.

　　"Chinese traditional culture needs protection, exploration, and interpretation and activation. We hope that the AntChain technology can help traditional cultural symbols travel through time and space and gain more lasting vitality." As the technical supporter of this meeting, the vice president of Ant Group, Jiang Guofei, president of the Intelligent Technology Business Group, emphasized, "We are firmly opposed to all forms of digital collection hype."

　　After analyzing the research value of NFT (non-homogeneous token) technology, Zhang Hongsheng, executive dean of the School of Cultural Industry Management of Communication University of China, said that cultural economy will be the main body of the future digital economy era, with every production chain and every social service , Every material product will reflect the power of culture and symbols. In essence, we have to face a new proposition-how to recognize the value of digital cultural creative labor, and related technologies such as NFT can bring full life to digital native content The traceable management of the cycle is a butterfly that changes the future. We cannot easily deny it. We have to study it.

　　It is not difficult to see that, unlike foreign NFT applications that tend to be financial assets, Chinese Internet companies using digital collections are heading into the depths of the cultural content industry.

　　The recent annual report of the Central University of Finance and Economics, "Blockchain Technology Activates Digital Cultural Heritage" also pointed out that Chinese-style NFT has gradually formed China's advantages: First, it has created a new type of verifiable and traceable cultural consumption in a compliant and controllable manner. ; The second is that Chinese companies have sufficient independent research and development technology guarantees, and the number of patented inventions of blockchain technology leads the world; the third is the advantage of user scale; the fourth is win-win cooperation, and the protection, inheritance and dissemination of traditional culture has become more efficient; It is low-carbon and environmentally friendly, and the energy consumption of digital collections is extremely low, less than about 1% of public chain NFT applications. It is truly low-carbon and environmentally friendly.

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