In response to concerns that raw milk, which is the raw material for milk, will be discarded in large quantities on an unprecedented scale, let's boost consumption by discounting and product development among major retailers and food manufacturers. The movement is spreading.
Raw milk, which is the raw material for milk and dairy products, has been declining in demand for hotels and souvenirs due to the influence of the new coronavirus, and it is no longer consumed in school lunches during the winter vacation. There is a concern that it will be discarded in large quantities during the year-end and New Year holidays.
Under these circumstances, Oisix Ra Daichi, a major food delivery company, discounts milk produced in Hokkaido and Mie prefectures by 10% to 20% from December 23 to January 13. I will sell it.
Satomi Kanda, the person in charge, says, "I want to reduce the amount of milk to consume as much as possible. I want you to know that purchasing products helps producers."
In addition, the major supermarket "Ito-Yokado" will offer a 30 yen discount if you purchase milk and an instant dessert element that uses milk as a set for 10 days from December 25, and the major convenience store "Lawson" will be Omisoka. And for two days on New Year's Day, we will reduce the price of hot milk to 65 yen, which is half the usual price.
In addition, the major food manufacturer "Meiji" is also expanding its efforts to boost consumption, such as launching cheese products made from domestic raw milk for a limited time from December 13.