Chinanews.com, Nanchang, December 22 (Reporter Liu Zhankun) On the morning of the 22nd, the 2022 Jiangxi Spring Festival consumption season activity was launched in Nanchang.
With the theme of "Spring Festival Consumption·Tesco Jiangxi", the event runs through important consumption festivals such as New Year's Day, Spring Festival and Lantern Festival, and holds more than 1,000 content-rich and diverse forms of New Year themed promotion activities.
In order to stimulate consumption potential, create a consumption boom, and achieve a "good start" for commercial consumption in the first quarter of 2022, the Jiangxi Provincial Department of Commerce, together with the Nanchang Municipal People's Government and the Nanchang Center Branch of the People's Bank of China, jointly organized the "2022 Jiangxi Spring Festival Consumption Season and Nanchang Happy New Year" ·Tesco Hongcheng Consumption Season".
At the scene, Yin Meigen, Deputy Secretary of the Party Leadership Group of Jiangxi Provincial Government and Deputy Governor, announced the launch of the "2022 Jiangxi Spring Festival Consumer Season" activity. Party Secretary and Director of the Jiangxi Provincial Department of Commerce Xie Yiping, Mayor of Nanchang Municipal Government Wan Guangming, and Nanchang Center of the People's Bank of China Zhong Chunxiao, vice president of the sub-branch, and others jointly witnessed the launch of the event.
The picture shows consumers shopping in a shopping mall in Nanchang, Jiangxi.
Photo by Liu Zhankun
At the launching ceremony, Xie Yiping, director of the Jiangxi Provincial Department of Commerce, stated that the "2022 Jiangxi Spring Festival Consumption Season" event is based on the theme of "Spring Festival Consumption · Tesco Jiangxi" and runs through important consumer festivals such as New Year's Day, Spring Festival and Lantern Festival. , Welcome the Spring Festival to taste Jiangxi taste, welcome the Spring Festival to enjoy life, welcome the Spring Festival to visit exhibitions, welcome the Spring Festival online shopping", hold more than 1,000 content-rich and diversified Spring-themed promotion activities to promote the city by festivals, promote business by festivals, and gather momentum by festivals. An upsurge of promotion of consumption activities during the Spring Festival was set off across the province.
According to reports, the Jiangxi Provincial Department of Commerce will unite the People’s Bank of China Nanchang Central Branch and China UnionPay Jiangxi Branch to invest more than 30 million yuan to carry out special profit-sharing marketing for key department stores, supermarkets, convenience stores, restaurants, automobiles, home appliances, home improvement and other industries in Jiangxi Province. Activity.
Guiding Jiangxi Province Home Electronics Industry Association, Haier Zhijia, Gree Electric, Skyworth Electronics and other industry associations and leading home appliance companies to invest about 80 million yuan in profit to carry out the promotion of home appliance products in the province to benefit the people.
In addition, Jiangxi will focus on key consumption areas such as automobiles, home appliances, conventions and exhibitions, catering, and online shopping, and successfully host key consumption promotion activities such as the 14th China Green Food Expo, Jiangxi Home Appliances Products Spring Festival and Huimin Consumption and Shopping Festival, so as to promote prosperity. The catering boom, the car boom, the home appliance boom, the night market boom, the convention and exhibition boom and other New Year consumer hot spots.
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