"Salary raises against major manufacturers", is LeEco coming back to life?

　　Chinanews client, Beijing, December 23 (Reporter Zhang Xu) Four years after Jia Yueting left the United States, LeTV, which had been silent for a long time, suddenly stood in the spotlight again.

　　On December 21st, LeTV, Letv, and LeTV's intelligent ecological Weibo accounts simultaneously released salary increases, claiming to be benchmarked against major Internet companies.

LeTV, are you coming back?

Letv posted on Weibo, "We have raised salaries."

LeEco does not lay off staff, but also raises wages?

　　518 days after LeTV’s delisting, on December 21, the "LeTV" Weibo account and the "Letv" Weibo account simultaneously released salary increase posters.

　　LeTV said, “In 2021, major events will happen frequently, and we will move forward. In 2022, we will be one step closer to a well-off life”.

The "Letv" Weibo, certified as Le Rongzhi New Electronic Technology (Tianjin) Co., Ltd., said, "This time we are benchmarking against major Internet companies!"

　　On December 22, LeTV Video posted a post on Weibo stating that the company's operating profit and cash flow have achieved a double balance without considering historical debt, and that it will not lay off employees.

　　It is worth noting that

the

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The two main companies mentioned above are now managed by professional managers of the original company, and Jia Yueting is not involved.

LeTV’s current core business is LeTV Video, and LeRongzhi’s new core business is LeTV’s intelligent ecosystem including TV.

An internal letter from LeEco's Human Resources Department.

　　The Human Resources Department of LeTV stated in an internal letter that the company has achieved a double balance of operating profit and cash flow without considering the impact of historical debt.

At the same time, it was announced that after the Spring Festival in 2022, the salary cuts and subsidies for employees during the epidemic last year will be restored.

　　When news of layoffs are spread from time to time by major Internet companies, what is the status of LeEco’s "salary increase" and "no layoffs" declarations?

To repay the debt, LeTV told LeTV Motors

　　LeTV is collecting debts on the one hand, and paying off debts on the other.

For example, in July this year, LeTV.com sued LeTV Auto for an advertising contract dispute.

　　According to the data from Tianyan Check, LeTV Automobile (Beijing) Co., Ltd. added two pieces of information about the person to be executed. The case numbers are (2021) Jing 0105, No. 29351, (2021) Jing 0105, No. 29352, and the enforcement court is Chaoyang, Beijing. District People's Court, the total amount of execution subject is 30 million yuan.

The data comes from Tianyan Check.

　　LeTV Auto was established in July 2014, and is jointly held by France-French Automobile (China) Co., Ltd. and LeTV Zhile Technology (Beijing) Co., Ltd., holding 99% and 1% of the shares respectively.

　　Fafa Automobile is the China branch of Faraday Future (FF) founded by Jia Yueting.

Because the advertising fees were not paid in full, the two parties went to court.

　　On the morning of September 12, the online auction of 141 million shares of LeTV.com held by the brothers Jia Yuemin and Jia Yueting ended.

A total of 44.1 million shares were successfully sold, and the corresponding price was RMB 82.9521 million. The remaining 96.59 million shares were declared unsold.

The picture comes from Ali Auctions.

　　In a LeTV equity auction last year, the price of 2.51 yuan per share made investors "daunt".

Since LeTV's closing price was only 0.9 yuan per share that day, no one participated in the bidding registration.

　　The turnover of more than 40 million shares was related to the soaring increase of LeTV on the third board after the delisting of the market.

In July 2020, LeTV delisted from A shares at a delisting price of RMB 0.18.

As of the close of trading on December 22, 2021, the stock price has reached 0.96 yuan. In more than a year, LeTV's stock price has been more than 5 times the original price.

　　On December 13, LeTV’s share price rose sharply for three consecutive days, and LeTV had to issue an announcement: reminding investors to trade rationally and pay attention to risks.

LeTV mobile phone returns, revisiting "LeTV Ecology"

　　The above internal letter mentioned that LeEco has achieved a positive shift in profit and cash flow this year due to two reasons: one is the hardware, LeEco's intelligent ecosystem has returned to public view, and new categories and new products will be launched one after another; the second is the content, November 2021 In September, TV terminal operation, mobile terminal operation, and advertising commercialization all reached their annual business goals ahead of schedule.

　　When it comes to hardware, I have to mention the once-best-looking LeTV mobile phone.

In April 2015, LeTV mobile phone was launched. With its flagship chip and lower price, as a new brand, the sales volume reached 20 million units in one and a half years, which is considered to be "playing Xiaomi with Xiaomi".

　　In 2017, LeTV's capital chain broke and gradually withdrew from the mobile phone industry.

But this year, LeTV phones quietly returned.

　　On September 28, LeTV released its first "national mobile phone" S1.

The main target is long battery life, and the corresponding customers are takeaway brothers and online car-hailing drivers, and the pricing is also at a low-end price.

Today's LeTV mobile phones have lost the dominance of Jia Yueting's "seven major ecology" back then, and have become even more low-key.

　　But LeEco has never forgotten to consume Jia Yueting.

During the Spring Festival this year, many apps changed their icons and said they sent out red envelopes of 100 million yuan. The LeTV video app did the opposite, adding the words "12.2 billion owed" to its icons, and the self-hacking marketing sent LeTV to the hot search on Weibo.

The huge loss of tens of billions is the "legacy" that Jia Yueting left to LeTV when he built a car.

　　Later, LeEco responded: “Although LeEco owes money, it is still operating normally. The update of LeEco’s video icon will not affect everyone’s viewing of video content, nor will it affect the normal operation of LeEco’s Super TV. Please feel free to buy and use it.”

In May of this year, the invitation poster of the LeTV Intelligent Ecological Conference showed the silhouette of Jia Yueting.

　　In fact, Jia Yueting did not show up on the day of the press conference, and "returning to China next week" is still a legend.

Wu Guoping, senior director of LeTV and LeRong brand marketing, explained: The poster just expresses LeTV's meaning of "pay tribute to the past and greet the future".

　　The management of LeEco stated that the current LeEco smart ecosystem is somewhat different from the "seven major ecology" proposed by Jia Yueting, and the content, sports, and financial sectors are discarded.

Jia Yueting builds a car, the future is uncertain

　　Jia Yueting stumbled on the road to build a car.

　　On October 7 this year, J Capital Research, a short-selling agency in the United States, released a 28-page report on FF, expressing doubts about FF from multiple perspectives such as production capacity, capital operation performance, and R&D investment. Sell ​​even one car".

　　"It's just a bucket that raises funds from American investors, and then pours the money into the debt black hole created by its founder and China's most well-known securities fraudster Jia Yueting."

Jia Yueting.

Data map

　　The latest data released by FF shows that the net loss in the third quarter of this year was US$280 million, compared with a net loss of US$33 million in the same period last year, and the net loss increased significantly.

And the "coming mass production", which had been shouted for four years, was pushed back and forth again and again.

　　As of the close of trading on December 21, FF's stock price was only 4.79 US dollars left, with a market value of 1.554 billion US dollars. Compared with the listing of 13.98 US dollars per share, the total market value of 4.5 billion US dollars has fallen by nearly 70%, which made Jia Yueting's car building. The road gets worse.

　　When FF went public, Jia Yueting was asked about returning to China and replied decisively "It is necessary!" It is still unknown whether "return to China next week" or "FF mass production delivery" will be realized first.

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