Scan QR Code to Order "Good Classics" Mo Nianwai
Guan Yubing
Merchants are pursuing the application of new technologies, which is a "good experience".
Such "good scriptures" should not and cannot be read crookedly.
Catering ordering developers should conduct self-examination and rectification in a timely manner in order to provide users with a good ordering experience.
Recently, the Shanghai Municipal Consumer Protection Committee announced that Tencent has pushed developers to a notice on self-inspection of "mandatory attention to the official account by scanning code and ordering food" to remind developers to self-inspect and make timely corrections.
The WeChat platform will begin to check on such issues on January 17, 2022, and the official account that violates the regulations will be restricted from opening the official account with the QR code.
With the development and advancement of technology, scanning code ordering has become a way of ordering in many dining establishments.
Compared with the traditional manual ordering, you only need to open your mobile phone to "scan" to order by scanning the QR code, and you can choose a meal and place an order to pay by scanning the QR code.
Moreover, after the restaurant launches the scanning code ordering service, it can reduce the cost of paper menu design and printing, it is also convenient to modify the price, and it can also save the corresponding labor cost.
Unfortunately, many merchants often require consumers to pay attention to the official account before ordering when they launch ordering by scanning codes, which has caused people to complain and complain.
In addition to "precise push" advertisements that are annoying, many people are also worried that personal information that has been excessively collected will not be abused.
The use of scanning codes to order meals must be in awe and not excessive collection of consumer personal information, otherwise, it will infringe the consumers' right to fair transactions and even compromise the security of personal information.
It should also be noted that for a small number of people, especially the elderly, some of them will not use the scan code to order meals. If the catering establishment only provides the scan code ordering method, there will be no manual ordering services. Or the manual ordering service leaves a long queue, which in fact creates a consumption barrier, which is a manifestation of consumer discrimination.
There is nothing wrong with guiding consumers to order by scanning codes, but restaurants should provide two options for ordering meals by scanning codes and manual ordering instead of forcing consumers to order by scanning codes in a disguised form, let alone follow the official account as ordering by scanning codes. Premise.
In the process of ordering meals by scanning codes, the premise should also be not to obtain or as little as possible to obtain consumer personal information.
In March this year, the China Consumers Association pointed out that scanning codes and ordering meals should not be a “single choice question”, and that “convenience of consumption” must be guarded against becoming “consumption trouble”.
In this regard, relevant companies should pay attention and make improvements in a timely manner.
Merchants are pursuing the application of new technologies, which is a "good experience".
Such "good scriptures" should not and cannot be read crookedly.
Relevant parties remind catering ordering developers to conduct self-inspection and timely rectification, and to verify such problems in order to provide users with a good ordering experience, which is worthy of recognition.
At the same time, relevant departments should also increase supervision and actively carry out relevant consumer surveys to safeguard the legitimate rights and interests of consumers.