China News Service, Wenzhou, December 21 (Fan Yubin, Luo Dingyang, Yeyang Chengyao, Chengyao) In the winter, a group of visitors from Hongyuan Slaughter and Processing Plant, Chengdong Street, Yueqing City, Wenzhou City, Zhejiang Province, came from afar: from Sichuan, which is more than 2500 kilometers away. Aba Tibetan and Qiang Autonomous Prefecture (hereinafter referred to as Aba Prefecture) took a "specialized" yak.
Before long, citizens of Yueqing will be able to taste fresh and high-quality yak meat from the plateau.
2021 is the first year that Yueqing, Zhejiang and Lixian, Sichuan have carried out counterpart assistance and pairing work. With the close cooperation of the governments of the two places, the "Xiniu to East" industrial cooperation project has successfully taken root, forming a new model for achieving common prosperity between the east and the west.
At present, the "Send of Niu from West to East" has driven nearly a thousand people in difficulty to increase their incomes, hauling tens of thousands of yak heads, and achieving an output value of over 100 million yuan.
Photo by Zeng Pan, a yak meat specialty store
Do a good job of the "bull" article in Aba Prefecture
Yak is the treasure of the plateau, and Aba Prefecture is a major animal husbandry state with rich yak resources.
Due to poor local sales channels and lack of market awareness among herders, many yaks cannot be sold, and resource advantages have not been transformed into economic advantages.
At the same time, Wenzhou Yueqing and its surrounding areas have a relatively complete beef industry chain, and a large number of beef cattle need to be purchased from all over the country every year, and the market demand is large.
Since the two places started the matching work of counterpart assistance, the Yueqing aid construction cadres have proposed the "Xiniu to East" project on the basis of in-depth investigations to help the development of Aba Prefecture's animal husbandry.
Yueqing Shunjin Beef Cattle Breeding Co., Ltd. responded to the call of "Send West Cattle to East" and quickly brought the team to Aba Prefecture to investigate animal husbandry resources.
Through on-site visits, the company’s person in charge Guan Duanshun said: “There are natural pastures everywhere in the plateau mountains. Due to the high altitude, naturally stocked yaks have to climb mountains and slopes every day. The meat is firm and of good quality, and it is worth pushing to the eastern market.”
Therefore, Guan Duanshun decided to buy yak from the local area and undertake the implementation of the “Send Niu to the East” project, which not only allows the local yak to be sold and the local herders earn money, but also allows the citizens of the eastern provinces to eat high-quality yak.
In 2018, Yueqing City and the Aba Prefecture paired assistance counties signed a framework agreement on counterpart assistance, formulated the "Xiniu East Delivery" support policy, established the "government support, enterprise-led" project work ideas, and fully launched the "Xiniu East Delivery" industry Collaborative engineering.
Photo by Zeng Pan, a yak in Aba Prefecture, Sichuan
From "opening the yak acquisition market" to "active sales"
Guan Duanshun from Yueqing has been dealing with cattle for 17 years. He has been cultivating the market for many years. He has rich operating experience and sufficient sales channels. In addition, the highway is under construction in Aba Prefecture. confidence.
However, Guan Duanshun encountered a problem in the "first pass" of purchasing yak: the local folk customs were simple and the herdsmen used to wait for people to collect at their doorsteps, which led to cow dealers often suppressing the price of yak; on the other hand, it was restricted by local folk customs. , The herders get very little profit from selling yak, which discourages their enthusiasm for sales.
How to gain the trust of herders and open up the yak purchasing market in Aba Prefecture?
On the one hand, local government staff came forward to mobilize herders to support the “Send Niu to the East” project; on the other hand, Guan Duanshun also proposed a reward policy: “Any herder who sells yak in this market will get 50% for every yak sold. Yuan reward.” This means that if herders sell 50 yaks in this market, they can get an extra 2500 yuan reward at the average price of 6,500 yuan per head.
In November 2018, the launch ceremony of the "Xiniu to East" project was held, and 25 yaks were acquired on the spot.
This batch of yaks were transported to Yueqing, starting the "ice-breaking" journey of "Sending the Cattle from the West to the East".
The first batch of yaks brought an income of 162,500 yuan to the local herders, which completely dispelled the doubts in the hearts of the herders.
Taking advantage of the heat, Guan Duanshun established Jinshunhu Yak Trading Co., Ltd. in the local area. In 2019, it built a yak trading market covering an area of more than 10 acres and an investment of more than 1.8 million yuan.
After the opening of the yak trading market, the local party committee and government strengthened publicity and guidance and introduced preferential policies to encourage herders to sell cattle nearby on a fair, just and open trading platform.
The trading market also conducts unified file management of yaks sold by herders, strictly implements inspection and quarantine procedures, and prevents sick cattle from entering the market.
At the same time, scientifically feed the yaks in the market to ensure the quality and safety of beef.
How did the yak from afar open markets in Yueqing and surrounding areas?
To this end, Guan Duanshun also took a lot of thought. He added yak meat in a number of retail beef stalls, and he also yelled from the speaker: "This is yak meat from 2500 kilometers away. Would you like to buy it back and try it? ??" At the same time as the promotion, the customers will be introduced to the practice of various parts of yak meat.
Thanks to his efforts, there are now 16 yak specialty shops in various parts of Wenzhou, which can sell 6-7 yak in total every day.
At the same time, Guan Duanshun also trained several "yak brokers" locally.
"Sales of yak requires not only our participation, but also the participation of local herders, so that the herders can get more economic income." Guan Duanshun said, through the training of "yak brokers", herders gradually formed the consciousness of "active sales" .
Today, the "Xiniu Dong Dong" project has successfully entered its fourth year, and the business of the yak trading market is becoming more and more prosperous.
"Send Niu from the West to the East" explores new experience in counterpart support
The “Xiniu East Delivery” project has opened up new channels for the herdsmen in Aba Prefecture to increase their income, and also allowed the people of Yueqing to eat fresh yak meat, achieving complementary advantages and mutual benefit between the two places.
In 2021, Yueqing and Li County will start counterpart assistance, and the "Xiniu to East" project also has more ideas.
Natural pastures in high-cold areas are ecologically fragile and yield low grass yields. Yaks are fed purely naturally, resulting in slow growth and long feeding cycles, and the overall slaughter rate is not high.
How to transform the advantageous yak industry into tangible economic benefits for herders without affecting the ecological environment?
“The local yaks eat pastures without introducing modern breeding techniques. When there is no natural pasture in winter, the yak is easy to lose meat. Therefore, the yak trading is very seasonal.” Guan Duanshun said that his company is currently cooperating with an agricultural research institute in Sichuan. , Intends to build a local yak fattening base to gradually form a scientific breeding method of "grazing + supplementary feeding + safe overwintering in warm sheds", shorten the time to market for yak, increase the number of yak slaughter and the volume of commodities, so as to realize the "freedom of buying and selling yak throughout the year."
Not only that, they also plan to introduce advanced beef cattle breeds in Li County, conduct pilot work of beef cattle breeding, and enrich the industrial structure of local cattle breeding.
"We raise 50 beef cattle in advance, and it only takes 7 months to go on the market. The market value of a beef cattle is about 5,000 yuan." Guan Duanshun said that if the pilot is successful, it will focus on the characteristics of local natural resources in accordance with government requirements and the needs of local herders. Building a beef cattle breeding base with an annual output value of 15 million yuan is expected to increase the income of local herdsmen by 3 million to 4 million yuan each year.
Guan Duanshun also used the company to fund 6 local children with difficult backgrounds to go to school until they graduated from high school. If they are admitted to university, his company will continue to provide funding.
After graduating from university in the future, 6 people can also choose to work in the company and become "local brokers".
(Finish)