Holiday inn with diving center, Xuexiang inn next to the ski resort, Moyou inn on popular cycling routes... In 2021, the combination of "micro vacation" and emerging sports will produce new "games", and new areas around the city will be added. The inn with few unique themes integrates leisure and entertainment, creating a space for gatherings and exchanges for lovers of different cultural circles.

　　"Micro-vacation" prevails in 3 days

　　The post-80s post-90s account for the best

　　The epidemic has caused great changes in the demand side of tourism. Short-term and diverse "micro vacations" have become a new travel trend-taking local as the center and launching leisure and vacation activities within 3 days, generally based on hobbies or some kind of experience. Tours and weekend tours.

　　Recently, the "2021 "Micro Holiday" Popular Report" released by Mafengwo Tourism shows that among the micro-vacation population, the post-80s and post-90s are the main micro-vacation groups, accounting for more than 80% of the total.

Micro-vacation is driven by "how to play". It is normal to spend 2,000 yuan on travel within 3 days. More and more micro-vacation users are willing to pay for high-quality services and experiences.

　　Today, the post-80s and post-90s generations take up 80% of the micro-vacation "army".

In the context of the epidemic, travel has changed from long-distance travel or overseas travel once or twice a year in the past to today, which can be done on weekends, possibly as many as a dozen times a year.

　　At the same time, for young people who are pursuing individuality, the era of "coming here" is getting away. In-depth experience based on interest and immersive gameplay are their biggest demands for a perfect micro vacation.

　　With the increasing popularity of the "home hotel" vacation model, accommodation no longer means simple "one house, one bed" for micro vacations. As many as 49.8% of users have great expectations for the special experience attached to accommodation.

"Thousands of shops and thousands of faces" B&Bs took advantage of the situation to maximize their non-standard features, such as the combination of picking, pets, script killing, etc., as well as the new combination of diving, skiing, motorcycle travel and other sports cultures. The scene has become the most important carrier for young people’s micro vacation.

　　Not satisfied with "seeing the mountains and the water"

　　"Sports tourism" captures young tourists

　　As the most important part of micro-vacation, peripheral tourism has become a daily play day for new urban youths in the post-epidemic era due to its short decision-making time, easy arrival, high frequency, and focus on quality experience.

Exploring the "old place" and opening up the "new world", the curious footsteps of young people have driven the vigorous development of the surrounding tourism market in various parts of the country.

　　The core of experience supremacy determines that micro vacations in the new era are mainly "play-driven" characteristics.

Among the most popular micro-vacation games in 2021, camping deserves to be ranked first.

The "camping +" gameplay derived from camping, such as camping + fly fishing, camping + paddle board yoga, cave camping + adventure, is the most popular trendy experience this year.

　　In addition to camping, the attractiveness of sports to young people is magnifying, especially the interest groups and the circle of "friends" are very rich.

The report shows that in 2021, the proportion of sports-related content on the tourism platform in the total content has increased by nearly 49% compared with the same period in 2020. A sport will be used on weekends to release work pressure, make friends, and even "go to a city for a sport." It has become quite popular among young tourists.

　　Nowadays, “seeing the mountains and watching the water” can no longer meet the needs of tourists. Only experiential, flexible, adventurous and diverse tourism projects can truly capture the hearts of young people.

After the epidemic, people have paid more and more attention to healthy lifestyles. In addition to traditional sports, young people have set their sights on emerging sports such as deep diving, surfing, and skydiving, as well as sports tourism such as motorcycles and bicycle riding, and their playing methods have become increasingly diverse.

　　Help the mountains

　　"Moyou" station develops the culture of Beijing Westmore travel

　　In Beijing, motorcycle enthusiasts who like to ride on Jingxi 109 National Road have a "treasure place."

Located in the west of Donghulin Village, Zhaitang Town, Mentougou District, Zhezhe Station has just started its trial operation and has become a check-in point for Jingxi internet celebrities on multiple social platforms, especially for motorcycle enthusiasts.

　　The post is a two-story building with a wooden structure, which integrates the functions of coffee and tea, rest and check-in, simple meal supply, parking and leisure, activities and exhibitions, trading and benefiting farmers.

The internal motorcycle elements can be seen everywhere: the Happiness 250 motorcycle in the 80s is simple and unpretentious, placed under the hand-painted portrait of "The Horse Lord", which means safe riding and happy life; the Harley Davis clock on the wall will tell the time on the hour. The roaring sound of different models of motorcycles; the map exhibition on the second floor is holding the shop owner’s collections for many years. The silk version and hand-painted version of the old map of Jingxi can see the city development and changes, and also provide a brand new "collection" for motorcycle enthusiasts. "Follow the trail" cycling train of thought.

　　Why did the station choose the motorcycle theme project?

"One of the core members of the team is Zhao Hongyi, the champion of the motorcycle group of the China Rally Rally and the only one in the Dakar International Rally Motorcycle without a back-up group who finished the race and won the best result (the seventh in the world)." Weimo Long-legged Liangshu, one of the founders of Travel, said, "The team members come from all walks of life, covering motorcycles, travel, culture, food, film and television, finance and other fields. It is composed of a group of people who love cycling, travel, and life. "The reason why I came to Donghulin Village is that Beijing West 109 National Road is a popular cycling route for motorcycle enthusiasts and suitable for the development of motorcycle related industries. There is also a helping story behind it: Only Motor Travel is the Beijing Cultural Investment Group. Paired to help Donghulin Village and introduced the village's enterprises.

They teamed up with the Wentou Group to explore rural resources through the project, tailoring measures to local conditions, leaving value-added income and employment opportunities to Donghulin Village, enhancing the development momentum of rural industries and promoting rural revitalization.

　　The Hezhe Hotel, which integrates catering, conference and accommodation functions, is also under intensive construction. It has reached an agreement with some villagers on the management of courtyard leasing and renovation, and has reached a cooperative renovation intention with the well-known cultural tourism enterprise "Old Warehouse"; At the same time, it has reached a basic cooperation intention with Beijing Cultural Investment Group on the academy project located in the east of Donghulin Village.

In addition, Chenzhe cross-country and Wuzhe camps are also planning and site selection.

　　Text/Reporter Chen Si