Maud Descamps, edited by Laura Laplaud 8:10 am, December 20, 2021
The Token's company spent the sum of 2 million euros for the purchase of land in Metavers.
This platform gives access to a virtual world in which we can do everything as in real life, such as organizing work meetings to which everyone will send their avatar, or even doing real estate business.
You may have heard this word before: the metaverse.
A sort of digital double of our physical world, a bit like a video game, accessible via the Internet.
In a few weeks, more than 100 million euros were spent to buy land, in this virtual world.
The latest example is the Token's company, which has just paid 2 million euros for 565 square meters of land on fashion street, the fashion street that could become a sort of Champs-Elysées of the metaverse.
Should we invest in real estate in the Metaverse?
What is the benefit for companies to invest in virtual real estate?
Well above all for marketing, explains Arnaud Groussac, founder of the Patrimoine Store platform.
"What is projected is rather a professional universe where you will be able to have your head office, have your showroom, your concert hall as a company so that your customers come to connect via virtual reality headsets and come share a moment in the digital world, ”he says.
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In total, 90 lots are for sale in the metaverse.
The closer you get to the central square, the more expensive they are.
If you invest, you will have to pay in cryptocurrency.
A title deed will be issued to you and you can then rent your property to brands, for example, or resell it when prices have climbed.