Dialogue with the creative team behind "Liu Yexi":

　　Pursuing the philosophy and human nature of "meta universe" between virtual and reality

　　Who is "Yu Yexi"?

In 2021, known as the "first year" of the meta universe, a virtual idol named "Liu Yexi" became popular on the Internet. After only three videos were released, it gained nearly 8 million followers and was praised as the creation of the meta universe video. "Master Hua Dan" "Ceiling".

　　The popularity of "Liu Yexi" is not only an innovation in form, but also that she seems to have found an entrance connecting the real world and the two-dimensional world, showing the communication mode between virtual characters of the future meta-universe and the real world, and also opening up short videos for users to use The imagination of constructing the meta-universe makes people have unlimited reveries.

　　On December 15th, Liang Zikang, co-founder and CEO of Chuangyi, the behind-the-scenes IP incubator of "Liu Yexi", said in an exclusive interview with reporters from West China Metropolis Daily that "Liu Yexi" is a "Chinese Marvel" created by them. "One of the roles of ", it is expected that a total of 10 virtual characters will be online within two years.

For the creative team, this is not only exporting traditional culture, but also discussing the human nature and philosophy behind the meta universe.

　　Explosion

　　Virtual characters interact with real people

　　On October 31, "Liu Yexi", a virtual beauty expert who can catch demons, was born.

　　In the first video, "Liu Yexi" dressed in ancient costume and dressed up in front of the mirror, and passers-by behind him took pictures and videos with their mobile phones.

"Liu Yexi" turned around to say hello to everyone, everyone backed away in fright, only a little boy boldly moved forward to communicate with him, and the story unfolded.

　　"Liu Yexi" used makeup pen to put on the boy's eye makeup. The boy who opened his eyes again saw a world full of ghosts and enchantments. This is also the world in the eyes of "Liu Yexi".

Just like the video caption, "Now, the world I see, you can also see it."

　　Catching monsters, virtual reality, make-up... The video aroused heated discussions among netizens and evoked endless fantasies of users.

For a time, the concept of meta universe + virtual human was brought into the field of vision of more people.

　　On December 12, the second video of "Liu Yexi" was released.

This time, the focus of the video is "brain-computer interface".

In the 4-minute video, there are suspense plots, technological elements, lens language, scene scheduling, cyberpunk style and appropriate background sound effects...

　　"Liu Yexi"'s frown and smile, and the smooth feeling when interacting with real people, can almost be fake and real in a crowd of real people.

Movie special effects and texture are also known as "a dimensionality reduction blow from the film and television industry."

　　Original intention

　　Create "Chinese Marvel"

　　With the popularity of "Liu Yexi", the creative team behind it "Chuangyi Video" gradually surfaced.

At the beginning of 2021, Chuangyi set its sights on the track of "virtual human" and "meta universe".

Liang Zikang said frankly that "Liu Yexi" was only the beginning of their meta-cosmic view and one of the roles in the planning.

　　The core of "Liu Yexi" is based on the image of a virtual person, with cosmetics as the starting point, and elements of Chinese style to show traditional Chinese culture.

He introduced that with the maturity and stability of the "Liu Yexi" account, more and more "Liu Yexi" will meet with users. "It is expected that 10 virtual characters will be launched in two years. They have different characters. The setting, involving various fields, is similar to but different from'Liu Yexi'."

　　On November 27th, "Liu Yexi" partner "Yukatana" went online. Liang Zikang said that Yukatana is a "fighting girl", defined as a healthy and fighting track, "'Liu Yexi' What is exported is the traditional aesthetics of the Chinese nation, and what'Yukatana' shows is the power of Chinese women."

　　For the video updated on "Liu Yexi" on December 12, Liang Zikang introduced that it revolves around the "brain-computer interface" and the problems that may exist behind it, such as the video showing that the mother of the child lost her own after being invaded. Mind, etc., "are all built around the human nature and philosophy behind the meta universe."

　　For Chuangyi, it is no secret that it wants to create a "Chinese Marvel" and "Metacosmic Disney".

"We hope to create a meta-cosmic view from the perspective of content." Liang Zikang said, this can be understood as Marvel, and what they want to do is "Chinese Marvel."

　　question

　　Is the special effect cg the meta universe?

　　The explosion of "Liu Yexi" has won the attention of many people, but it is also accompanied by doubts. The public is still discussing the "meta universe", "Is the special effects cg the meta universe?" "The form is bigger than the content." ...

　　In this regard, Liang Zikang said that as a content team, they did not define what the meta universe is, but instead are thinking about what the meta universe can bring?

In other words, what can virtual humans bring to the meta universe?

Although virtual humans are not equivalent to meta-universes, they believe that the future "meta-universe" should begin with content. "In the future, virtual humans combined with content power may become one of the links between the real world and the virtual world."

　　"The birth of a thing must have multiple feedbacks. This is normal." Liang Zikang said. They know very well what should be done at this stage and what they want to be made in the future, so when facing different voices, they are steady. Persevere in creating while staying in your own heart.

　　Liang Zikang also said that the advantage of the short video platform is that the content can get feedback from users immediately, which can help them update iterative content. Questioning is a chain reaction brought about by the birth of a phenomenon-level thing. "We are also willing to accept some differences. the sound of."

　　future

　　Explore the human nature and philosophy behind the meta universe

　　Antiquity, beauty, spirituality, technology, cyberpunk... "Liu Yexi" showed you a completely different short video presentation mode.

Regardless of its appearance or video elements, it has a strong traditional Chinese color.

Liang Zikang said that they are consciously approaching traditional Chinese culture.

　　"Liu Yexi" is a demon catcher in the beauty world, a virtual person from 2.5 dimensions, traveling between the real world and the virtual world.

What is the final persona?

How does the plot develop?

Liang Zikang chose to keep it secret.

As for how the account will be operated in the future, will it bring goods?

Liang Zikang said frankly that he would not consider bringing goods for the time being, "it should be realized in the fields of Metaverse, IP and virtual people in the future."

　　Liang Zikang introduced that in the past three years, they have accumulated the ability to continuously generate explosives in the traditional content track, so the "Liu Yexi" out of the lap is both reasonable and unexpected to them. "We Knowing that it might be popular, but I didn't expect it to be out of the circle." The outing of "Liu Yexi" is a great encouragement to Chuangyi. They hope to continue to produce more high-quality content for more people to see .

　　"At present, our content seems to have many tracks on the surface, but it is more about studying the human nature and philosophy behind the entire meta universe. This is also our future direction." Liang Zikang said.

　　West China Metropolis Daily-cover news reporter Gou Chun