A dealership dealing with passenger cars of a major Chinese automobile manufacturer has opened in Osaka.
The focus is on whether cars from Chinese manufacturers, whose technological capabilities are improving in fields such as electrification, can increase their presence in the Japanese market.
Opened on the 19th in Naniwa-ku, Osaka, a commemorative ceremony was held at an import store that handles cars from a major Chinese automobile manufacturer, "China Daiichi Motor".
Hongqi, which is known as a luxury brand in China, will be sold mainly by importing and selling luxury cars of 7 to 11 million yen per car.
The store says that it is the first specialty store in Japan that handles passenger cars of Chinese automobile manufacturers, and wants to capture the demand of wealthy Chinese people living in Japan.
COO Wang Li, who is in charge of the dealership, said, "We are planning to open a similar showroom in Tokyo next year. We would like to introduce more and more new models including EV = electric vehicles to Japan." rice field.
Recently, Chinese automobile manufacturers are improving their technological capabilities in electric vehicles such as EVs and communication systems that connect cars to the Internet.
In the field of commercial vehicles such as buses and trucks, there are a series of moves aimed at entering the Japanese market, but there are few passenger cars, and the focus will be on finding demand and increasing their presence in the future.