China News Service, Urumqi, December 17th, title: Xinjiang e-commerce specialty rises, "Guli" finds its direction in life on campus

　　Author Qi Yaping Feng Bo

　　"This is the product we recommend today, everyone hurry up and place an order to buy it."

　　Recently, in the live broadcast room of the New Media Industry College of Tiemenguan Vocational and Technical College of the Second Division of Xinjiang Production and Construction Corps, e-commerce student Diliber Yalimatei practiced live streaming on the online platform.

　　Nowadays, live streaming has developed rapidly.

Tiemenguan Vocational and Technical College seized the opportunity and introduced 3 million yuan (RMB, the same below) of funds to establish a new media industry college this year on the basis of only opening e-commerce and other majors.

　　When Diliber Yalimaimai chose to major in e-commerce, he was very confused about his future. He didn't know what he could do after graduation, and he didn't know anything about live broadcasting.

　　"The first time I broadcasted it myself, I sat there without speaking for more than 10 minutes. It was particularly embarrassing, and I halted for a long time." Diliber Alemmat recalled.

　　After two years of course study and practice, as well as watching some well-known anchors’ videos with the goods, the live broadcast of Diliber Yalimaimai has made great progress, and it is becoming more and more handy.

　　Later, the live broadcast was okay, but few people watched it, and many of them left after a glance. This caused Diliber Yalimaimai to encounter a "bottleneck".

　　At the beginning of September this year, Li Xiaofei, a training lecturer in Shenyang, Liaoning, was invited to teach at Tiemenguan Vocational and Technical College.

Before that, Li Xiaofei had a training background, focusing on the e-commerce industry. At the same time, she was also a cargo anchor and was well-known in the live broadcast industry.

　　Li Xiaofei, who was in class for the first time, was attracted by the hard work, hard work, and versatility of Dilabaer Alimmat.

　　"This student can sing, dance, and speaks Mandarin so well. The anchor has to have some excel or some special skills, and she fits perfectly. If ethnic dance is integrated into the live broadcast, she will definitely be able to There are different effects." Li Xiaofei said.

　　After hearing the teacher's words, Diliber Yalimaimai began to include folk dance performances in the live broadcast.

Fluent Mandarin and beautiful dance have made more and more people pay attention to her, and the goods brought in the live broadcast are gradually increasing.

　　"I am very good at Uyghur dance. The effect of live broadcast through this method is really different. More and more people watch my live broadcast. It can show national characteristics and bring more goods live. A win-win situation." Diliber Yalimaimai said.

　　In November of this year, by chance, Diliber Yalimaimai and Li Xiaofei participated in the "Hundred Counties and Hundred Days" live delivery contest with the theme of "Rural Revitalization" in Jiangxi Province.

Thousands of people participated in the live broadcast. After fierce competition, the two created sales of nearly 2 million yuan and won the runner-up in a single game of the day.

　　The first time I participated in such a large-scale competition, I got such results, and the news came back that Diliber Yalimati quickly became a "big star" on campus.

Having such an experience when she was about to graduate, made her clarify the goal and direction of her future efforts, and her worries when she first came to school disappeared.

　　"I think this live broadcast contest has changed my life. I was very confused in the past, but now I have no such worries."

　　The efforts of Diliber Yalimaimai also made the students around him full of confidence in this profession.

　　"There are very few people around me who do this. Seeing the grades of the senior sister this time, I think it is really "three hundred and sixty lines, the best in the line", and now the college is getting better and better, and the equipment is getting more and more advanced. I I think it's very good to study this major here." said Abrikmu Abduwaili, a student of e-commerce major in Tiemenguan Vocational and Technical College.

(Finish)