Serve a better life with digital technology
"I originally bought the air conditioner, but I finally brought a mattress and pillow home." Said a user in Haier's "Sea Enjoy Sleep" offline store.
As Haier Group’s first step towards smart sleep scenarios, "Sea Sleeping" provides a broader platform for smart mattress promotion, user experience interaction, and user data feedback. When customers experience other home appliances in the store, the scene The bed is no longer purely as a decoration, but as one of the products, realizing the real WYSIWYG.
As one of the pioneers in exploring the digital economy, Haier has successfully transformed from a traditional home appliance manufacturer to an intelligent customized ecological brand, which has greatly enhanced Haier's international market competitiveness in the Internet of Things era.
“In the past, Mengbaihe could only fight price wars on e-commerce platforms. After the deep integration of its intelligent monitoring pillow products and Haier’s smart bedroom scenes, it will integrate visualized high-quality sleep into the smart home scene. The sales of Mengbaihe’s smart pillows have increased compared with the past. More than 50%." said Wang Zhen, general manager of Shanghai Mengbaihe Home Furnishing Technology Co., Ltd.
In the era of the Internet of Things, Haier gathers big data "clouds" based on the experience cloud platform, and spreads them into a "fog" of small data for users' personalized experience to meet the individual needs of users.
At present, on the Triwing Bird Experience Cloud Platform to which "Sea Enjoy Sleep" belongs, more than 20,000 ecological components, more than 1,000 scenarios, more than 200 types of ecological services have been collected, and more than 20,000 designers, More than 30,000 home appliance customers, more than 1,000 home improvement companies, more than 1,000 home furnishing ecosystems, and more than 14,000 complete service housekeepers.
The Haier Triwing Bird Experience Cloud Platform enables employees, users and partners to create together, helping ecological cooperative enterprises to improve their ability to obtain orders and realize digital transformation at low cost.
In the clever cooking scene of the three-winged bird, roast duck has become a simple and easy-to-use family delicacy.
Chef Zhang Weili, Duck Farmer Ding Yibang, and Haier Zhijia Kitchen Electric Maker Zhang Yu finally found the key after more than 6 months of experimentation: duck embryos are delivered in an environment of minus 18 degrees Celsius, without thawing, and you can directly Put it into the oven; the temperature of the oven must be maintained at 200 degrees Celsius, which can be intelligently set; the humidity must be maintained at 70% throughout the roasting process... In November last year, this "Haier-made" Peking duck passed Haier's order system Pre-sale, order 10,000 in two days.
After the roast duck entered the market, the overall revenue of chain vendors such as roast duck prefabrication, cold chain, and duck farms increased by an average of 5%. Zhang Weili has received nearly 100,000 yuan in value-added shares.
At present, the smart cooking chain group has attracted hundreds of partners including Huifa Group, Xinhe Food, Hanrui Food, New Hope Liuhe, and hundreds of chefs to create gourmet food.
With the in-depth exploration and advancement of the digitalization process, Haier has explored digital transformation and innovation in the Internet of Things era through the Rendanheyi model, successfully removing the label of traditional home appliance manufacturing enterprises, gradually expanding from the electronic field to the entire Internet of Things ecosystem, and starting to incubate New industries, new formats and new models will better serve the people’s better life.
Haier Yunshang Internet of Things, with its leading Yilian ecological model, won the honorary title of "2020 Qingdao Municipal Specialized Special New Demonstration Enterprise" and other honorary titles; Qingdao Ririshun Lexin Company has explored a new Internet of Things smart customer service model .