Chinanews.com, Beijing, December 16 (Reporter Zhang Wenhui) The latest data released by the National Bureau of Statistics shows that from January to November, the total retail sales of consumer goods was 3,9955.4 billion yuan.
Among them, the national online retail sales of physical goods was 985.6 billion yuan, which has accounted for nearly a quarter of the total retail sales of consumer goods.
Physical retailing is an important part of the real economy. As an important carrier for expanding domestic demand and promoting consumption, how to realize the transformation of digital intelligence under the new situation to promote the steady growth of consumption?
The China Council for the Promotion of International Trade recently held an "Experts Symposium on the Digital and Intelligent Transformation of Physical Retailing to Promote Stable Consumption Growth" in Beijing.
In fact, since the launch of Suning Tesco in 2009, China's physical retail has already begun its digital transformation.
However, in the new stage, the homogeneity competition is fierce, the diversion of dual-line channels is severe, the digital foundation and capabilities are weak, the demand-driven supply chain is insufficiently supported, and the business management model is lagging. Retail building an omni-channel, smart retail ecosystem has put forward new requirements, and the demand for further transformation and upgrading of physical retail is becoming stronger.
Different from traditional online retail, the digital and intelligent transformation of physical retail has obvious new features.
Zhao Ping, deputy dean of the Research Institute of China Council for the Promotion of International Trade, believes that the digital and intelligent transformation of physical retail pays more attention to the creation of consumer scenarios that enhance the consumer experience in terms of satisfying consumer demand; the organization and management will focus more on optimizing business processes according to the direction of data flow Adjustment; shift from the digitalization of key nodes to the digital intelligence of the whole process in the provision of goods and services, realize the accurate tracking and analysis of the digital intelligence of market fluctuations; use new technologies to empower business processes in business model innovation to achieve consumer demand Reverse drive and reverse integration of the supply chain; in inter-enterprise collaboration, it has shifted from the leading of large enterprises to the joint participation of large, medium, small and micro enterprises to achieve cross-channel, cross-field, cross-industry integration and internal and external resource synergy on an open platform for digital intelligence.
Li Mingtao, chief e-commerce expert of China International Electronic Commerce Center of the Ministry of Commerce, believes that the promotion of consumption by digital transformation of physical retail is mainly reflected in two aspects.
First, the digital and intelligent transformation of physical retail can promote efficient supply and meet the demand for consumption growth.
Based on the position advantage of connecting production and consumption, modern digital technology is used to realize the free flow of elements of the entire industry chain and the full sharing of resources; second, thanks to the application of new models and new technologies, physical retail can achieve an omni-channel layout and multiple channels. Industry integration. More importantly, the connection between sellers and buyers has been further strengthened, and both parties’ knowledge and understanding of each other has been greatly improved. This allows retail companies to focus more on improving the consumer experience in order to achieve value-added products and services. Improve the quality of consumption.
Gao Kun, deputy general manager of Beijing Suning.com, also said that the digital transformation of physical retail will play an important role in promoting the further prosperity of consumption in counties, towns and villages.
Take Suning Tesco's retail cloud as an example. Through digital intelligence transformation, based on the integration of smart retail resources such as brand, supply chain, technology, logistics, finance, and operation, it provides smart retail with full-scenario digital reconstruction and full value chain empowerment. The solution can effectively solve the product, price, capital, cost and many other difficulties and problems faced by small, medium and micro physical retail stores in counties, towns and villages, so as to increase consumption through rich product display, precise demand docking, and efficient product supply chain To a significant promotion effect.
How does physical retail realize the transformation of digital intelligence?
Experts at the conference agreed that the specific path of transformation includes: focusing on consumers to enhance the digital and intelligent service experience; taking integration as the starting point to achieve digital and intelligent synergy; innovation-oriented and insisting on the development of digital and intelligent.
(End) Zhongxin Finance Studio