On December 16, The Paper learned from the official website of the People's Government of Guilin City, Guangxi that Guilin City recently issued the "Notice on Intensifying Support for Key Industries and Sprinting Several Incentive Measures for Economic Work in the Fourth Quarter."

  Regarding the real estate industry, the "Notice" mentioned that real estate development companies will be rewarded for their operational contributions.

From December 1 to December 31, 2021, sort the sales area of ​​a single building in the five districts with a sales area of ​​more than 3000 square meters. The first place will be issued 300,000 yuan of consumer coupons; the second place will be issued 200,000 yuan Consumer vouchers; for the third place, 100,000 yuan consumer vouchers will be issued (full deductible vouchers can be used to purchase department stores, home appliances, vehicles, etc. from local business enterprises from the date of receipt until March 31, 2022).

  For home buyers, the purchase of newly-built commercial houses in the five districts will also be subsidized.

According to the "Notice", from December 1, 2021 to December 31, 2021, the purchase of newly-built commercial houses (including residential, commercial, and office) in Xiangshan District, Xiufeng District, Diecai District, Qixing District, and Yanshan District of Guilin City , 1% of the transaction contract value is issued to subsidize home buyers with consumer vouchers (full deductible vouchers can be used to purchase department stores, home appliances, vehicles, etc. from local commercial enterprises from the date of receipt until March 31, 2022).

  According to Anjuke platform data, the average price of new houses in Guilin in December was 5,831 yuan/square meter, a decrease of 0.32% from the previous month. Among them, the average price of new houses in Xiangshan District was 8,220 yuan/square meter; the average price of new houses in Xiufeng District was 8,525 yuan/square meter; new houses in Diecai District The average price is 7,400 yuan/square meter; the average price of new houses in Qixing District is 8,586 yuan/square meter; the average price of new houses in Yanshan District is 6,150 yuan/square meter.

  Yan Yuejin, research director of the Think Tank Center of E-House Research Institute, believes that Guilin's contribution to real estate companies is innovative, which will help encourage real estate companies to operate and drive real estate companies' operating performance in the fourth quarter.

At the same time, while subsidizing consumer vouchers to real estate companies, Guilin helps to stimulate consumption in other areas, and also promotes the development of other industries by boosting real estate.

Such operations are also inspiring for the activation of consumer markets in various regions.

  Yan Yuejin mentioned that there are many ways to activate housing transactions such as housing purchase subsidies recently, including providing housing subsidies, deed tax subsidies, housing vouchers, targeted subsidies for talents and low-interest loans, and issuing consumer vouchers to enterprises.

Such practices are of positive significance, which really reduces the cost of buying a house and helps to activate reasonable housing consumption.

  According to incomplete statistics from The Paper, since November, at least 10 places have introduced encouraging housing purchase policies to promote the stable and healthy development of the real estate market, including Jingmen in Hubei, Hai'an in Nantong in Jiangsu, Wanzhou in Chongqing, Kaifeng in Henan, Baoding in Hebei, Xinxiang in Henan, and Guilin in Guangxi. , Jinhua Wuyi, Zhejiang, Wuhu, Anhui, Hengyang, Hunan, etc.

Through observation, we can see that Jingmen in Hubei, Hai'an in Jiangsu, and Wuhu in Anhui all use housing subsidies to attract talents.

  Zhang Bo, Dean of 58 Anju Guest House Property Research Institute, pointed out that from the recent relaxation of the restrictions on talent purchases, corresponding subsidies have been provided. On the one hand, the policy is relaxed to achieve the purpose of attracting talents to settle down. Increase the popularity of the local property market.

However, it is worth noting that, compared with Shanghai and other first-tier cities and the property market-related relaxation, relaxation in third- and fourth-tier cities has a more direct appeal to the property market.

  Compared with attracting talents to drive a further increase in the property market, the housing subsidies in other cities are more substantial, but the time limit is limited.

  For example, Guilin will issue consumer vouchers to subsidize the purchase of houses at the rate of 1% of the transaction contract value for the purchase of newly-built commercial houses (including residential, commercial, and office) in the five districts of Guilin from December 1, 2021 to December 31, 2021. By.

  In Hengyang, Hunan, it is clear that for the 6 months from December 1, 2021 to May 31, 2022, newly-built commercial housing or underground parking spaces were purchased in the urban area of ​​Hengyang, and the online visa filing and deed tax were paid, depending on the situation. Enjoy different amounts of financial subsidies.

  The Wanzhou District of Chongqing City stipulates that during the winter online real estate fair (December 10, 2021 to January 25, 2022), anyone who purchases commercial residences, non-residential (including commercial and storefronts) and parking facilities of participating development enterprises during the real estate fair For the successful signing of the online home connection (only for the first time online signing), the deed tax will be halved as a subsidy.

  Xinxiang, Henan, announced on November 8, that if the commodity housing deed tax is paid from November 8, 2021 to December 20, 2021, and meets the scope of the subsidy, a subsidy will be given at 20% of the total deed tax paid.

  Hubei Jingmen also supported the construction of non-residential commercial houses.

Starting from December 1, within one year from the date of implementation, residents who purchase newly-built commercial houses and underground parking spaces in the central city for the first time and obtain the deed tax payment certificate will be given a one-time housing purchase subsidy at 1.5% of the transaction value of the commercial housing sales contract. The maximum subsidy amount does not exceed 50,000 yuan.

  Zhang Bo believes that the housing subsidy is a real property market policy, but the current policies in various regions will be limited. For example, Chongqing is aimed at the winter online real estate fair, and Xinxiang has limited the period of deed tax concessions.

The relaxation of policies for the settlement of talents in some cities or the increase in subsidies will have little impact on the national property market and will not change the central tone of the central government's "housing and housing not speculating".

Once the phenomenon of "fake talents and real real estate speculators" appears, the state will definitely intervene.

At the same time, due to regional differences, the effect of the actual implementation of the policy will also show a certain degree of differentiation.

  Reporter Ji Simin