From "ten thousand people grabbing" to complete suspension of sales, "farce" will end. "Plot" needs to be considered
Nearly a hundred homes in an "old broken small" residential area in Shanghai were once "second light", and the buyers of houses instantly changed from "lucky ones" to "thunder-stalkers"
Our reporter Zheng Juntian
From "second light" to "suspension of online signing and transfer" to termination of sales, a "old and broken" residential complex in Shanghai frequently appeared on hot searches for two months.
Why can't the community that has a total value of nearly 500 million yuan and nearly a hundred sets of "ten thousand people robbed" online sign the transfer?
Why not sell it?
Buyers who "stand out" in the battle for robbing houses, while waiting and unknown, turned from "lucky ones" to "thunder steppers" in a flash. What implications does this have for regulatory authorities and buyers?
With twists and turns, Shanghai’s “net celebrity” community went from “ten thousand people grabbing” to complete suspension of sales
On the evening of the 14th, Shanghai Shimao Real Estate Co., Ltd. issued an announcement stating that the company's holdings of 110 houses in Alley 580, Pucheng Road, Pudong New Area, began to sell in October 2021, and various rumors appeared on the Internet immediately, which affected the follow-up process. .
After Shimao’s communication and careful decision-making, it had to stop the sale of the above-mentioned listings, and will start the aftermath process to handle the cancellation of the house purchase contract for the client and deal with it in accordance with the contract.
The "Pucheng Community" mentioned in the announcement has been on the cusp of public opinion since it was announced to enter the market in October.
First, it was rumored that “the mysterious landlord in Shanghai sold 93 units at one time”, and the news of the introduction of the real estate tax once rushed to the top spot in the hot search on Weibo.
It was later confirmed that the listings belonged to a company under Shimao.
In 2014, Shimao wanted to develop the surrounding area as a whole, so it acquired the first row of houses, a total of 110 units.
Later, because some residents did not negotiate with Shimao, the company was unable to carry out the overall transformation.
The reporter visited the "Pucheng Community" and found that the community was built in 1993 and is only about 2 kilometers away from the "landmark" Oriental Pearl Tower and about one kilometers away from the Huangpu River. It has a superior geographical location.
Although it is a typical "old and small", there are not a few potential buyers. At present, the listed unit price of this community is generally more than 90,000 yuan per square meter.
In mid-October, before the "opening" of the community, it was crowded with real estate agents and their buyers.
According to statistics from third-party distributors, more than 30,000 people have registered intent to buy houses.
"On October 15th, small units of 41 to 49 square meters were sold out; the next day, units of 64 to 72 square meters were sold out. Nearly 100 units were sold out in an instant." A real estate agent involved in the distribution told Reporter, Shimao’s price is an average price of 85,000 yuan per square meter, which is equivalent to a 10% discount on the market price at that time, and buyers do not need to pay taxes and intermediary fees.
"The listings have been'second-killed' for two days, and there is no time for buyers to think about it, and Shimao requires full payment instead of loans."
Due to the lower than the market price, buyers generally accepted the developer’s request to "buy the house with full payment" and paid all the money earlier than the normal house purchase process.
But I didn't expect this to cause troubles. At the beginning of December, the online signing or transfer of this batch of listings was stopped because the batch of houses belonged to debt collateral.
Before the release of the custody, the entire house purchase process could not be completed.
Under pressure, Shimao had to issue an announcement to forcibly start the check-out process.
With a total value of over 400 million, nearly 100 properties cannot be signed and transferred online
From the “lucky ones” who grabbed the house in the first place, they became rights defenders in an instant. Nearly a hundred groups of home buyers suffered “two heavens of joy and sadness”.
As the fuse for the termination of sales, why can't the online transfer of nearly a hundred homes with a value of 450 million yuan be signed?
The buyer, Ms. Ji, told reporters that after paying the full amount in one lump sum, she was told more than a month ago that she could not sign online and needed Shimao to release the mortgage first.
"I was confused when I heard it, because the inability to sign online means that we cannot obtain legal protection. We have only signed an initial contract with the developer that has no legal effect, and only our party B has signed this contract. The developer The contract was taken away on the grounds of requiring Party A to stamp it. According to the sales contract, we should sign a formal housing sales contract with the developer before October 31."
Ms. Ji waited and waited. In November, the salesperson told her, “There may be a problem with this batch of listings. Now the online signing will be stopped. The developer said that the problem will be solved in two to three months. Let us be patient. wait."
Another home buyer told reporters that they have successfully signed the online contract and obtained a formal house sales contract, but the house still cannot be transferred because these houses are debt collateral.
In early December, several buyers who had completed the online signing told reporters, "Shimao said that after the explanation is postponed, the transfer can be made."
The reporter asked relevant people of Shimao Group in early December. She told reporters that “more than 30 properties have been signed online. As for why the government has stopped online signing, we are also very surprised and are currently communicating. And the mortgage situation has been notified to buyers before. , There is no concealment."
The relevant person in charge of Shimao Group stated in early December that the 90-odd houses sold this time had previously been mortgaged to Lujiazui Trust as the company's fixed assets for financing, which is a normal way to revitalize assets in the industry.
"We accept the owner’s check-out application, immediately go through the check-out procedure, and give the LPR interest in the same period as compensation. We also hope that after three months, we can apply for normal online signing and transfer for customers who insist on buying a house. If three After the next month, we will not be able to sign online, and we will issue a more complete solution."
"Farce" will end, "story" needs reflection
"Unexpectedly, I will be happy, our time and energy have been lost." Some buyers think that they are being routine, and they are also beginning to worry about whether the subsequent refund matters are still not going well.
The reporter's investigation found that since real estate transactions are market behaviors and developers often dominate, they often use "overlord clauses" to force buyers to submit. Therefore, although the entire process of selling houses is often a "side ball", it is often not illegal; however, due to transactions The amount involved is huge, so it is worthy of reflection by relevant departments to better protect the reasonable rights and interests of buyers.
"New sales of old houses" mislead buyers.
A person from Shimao Group told reporters that, except for some of the 110 properties that were subscribed by internal employees, only a few were sold at first. Later, because the company wanted to sell as soon as possible, a group purchase agreement was signed with a third-party distribution company at the end of September, and it was sold on an agency basis. .
The company has united four intermediary agencies to cooperate in distribution.
Since most home buyers face individual homeowners when conducting second-hand housing transactions, they will only face the developer directly when buying a new home.
In addition, the intermediary agencies specifically emphasized "no intermediary fees", "low taxes", "developer direct sales", etc., so "old house new sales" can easily mislead buyers that they are "buying new houses", but this time actually Developers are selling self-owned second-hand houses.
A person from the grassroots supervisory department told reporters that new houses need to be approved by the government for pre-sale certificates, so new houses that do not meet the requirements cannot be listed for sale.
Therefore, developers and intermediaries actually misled consumers in the sales process.
Artificial "sales panic" is created.
The reporter learned that in order to sell houses as soon as possible, intermediary agencies generally adopt "hunger marketing" methods.
During the sale of the "Pucheng Community", the four major intermediaries spared no effort to promote it throughout the city, artificially creating panic when buying houses.
Publicity gimmicks such as "80% to 10% off the market price" and "School District Housing" are frequent. Since the community is located in the core area of Lujiazui and the price is lower than the market price, it has been favored by many home buyers.
The sales scene in short supply allows developers to easily select all customers.
In order to rush to buy, buyers completely ignore the legal risks behind the "good deal".
Intermediary agencies, as parties to matchmaking transactions, are obliged to perform their duties for home buyers and perform their obligation of notification.
"Intermediary agencies only care about earning Party A's commission, and ignoring the transaction risks of buyers are extremely irresponsible." said Yan Yuejin, director of the research center of E-House Think Tank.
Buyers’ right to know may not be adequately protected.
Has the developer or intermediary agency notified in advance that there is a mortgage?
The reporter interviewed many buyers and found that everyone had different opinions.
Due to the separate sales by multiple intermediaries, some sales staff did inform the subscribers that the real estate was under "mortgage", but most claimed that it would not affect the subsequent house purchase process. "After Shimao Group officially releases the mortgage, they can cooperate with the online signing of the transfer. "Some sales staff did not fulfill the obligation of notification, but just blindly urged the subscribers to "order", "snap up" and "earn as soon as they were bought", only to earn more than 10% of the commission without fulfilling their responsibilities.
"I paid a total of three payments, the first time the deposit, the second time the first installment, and the third time the full payment. When the contract was initialed, the developer only informed the house of the fact that the house has been mortgaged, instead of first. Pay a deposit to buy a house." A house buyer said outrageously, "The rice is ripe for rice" at the time of initialing, but in desperation, he was forced to sign an agreement containing "This batch of houses has been mortgaged to Lujiazui International Trust Co., Ltd." The company, the bond amount is 950 million yuan", "has been aware of the existence of mortgage information for the above-mentioned houses, and the existence of the foregoing conditions will cause the house to be unable to normally handle loans, transfers and other housing transaction procedures."
The reporter was informed on the 15th that Shimao Group has begun to notify home buyers about check-out. Buyers will receive a refund within 30 working days after submitting the materials. The refund includes the purchase price and 10% of the compensation.
Industry insiders suggest that the regulatory authorities should pay attention to progress in a timely manner and intervene when necessary to fully protect the rights and interests of home buyers.