Chinanews client, Beijing, December 15 (Reporter Xie Yiguan) Recently, a whitening body lotion released by an e-commerce platform was on the praise list, and a nicotinamide vitamin E body lotion named "Sun Yat-sen University" was listed on the TOP1.

Screenshot from an e-commerce platform.

　　A national key university has produced such a "widely acclaimed" skin care product. Why has it never been promoted by Sun Yat-Sen University, whether it is "the fragrance of wine is not afraid of deep alleys", or "use my reputation to make your money".

Sun Yat-sen University becomes a product "name"

　　The introduction page of this product reads: "A whole new generation" Sun Yat-Sen University body milk, according to market research and consumer needs, Sun Yat-sen University Medical Center R&D and Sun Yat-Sen University jointly produce.

　　A reporter from Chinanews.com searched the Sun Yat-Sen University Medical Center on the official website of Sun Yat-Sen University, but did not find relevant institutions.

　　When the reporter asked the customer service whether they could provide the relevant certification of Sun Yat-sen University's research and development, the customer service only replied "guaranteed authenticity."

　　On the merchandise bottle, under the big characters "Sun Yat-sen University", "Guangzhou Zhongda Biochemical Technology Co., Ltd. and Guangzhou Chuye Technology Co., Ltd. jointly produced."

The screenshot is from the product sales page.

　　It is worth mentioning that the two companies jointly produced the product, labelled as "Sun Yat-Sen University", as well as eye plumping liquid, snake venom peptide rejuvenating eye cream, salicylic acid facial cleanser, whitening and lightening facial mask, and peptide three-dimensional repair Protect freeze-dried powder combination, etc.

Are these two companies related to Sun Yat-sen University?

The reporter called the two companies, but they were not connected.

　　The person in charge of Guangzhou Chuye Technology Co., Ltd., surnamed Zhang, said in an interview: "Zhongda Biochemical Technology Co., Ltd., whose parent company is Sun Yat-sen University, is an industrial unit, a school-enterprise, and we are Technology joint."

　　Tianyancha APP shows that the major shareholder of Guangzhou Zhongda Biochemical Technology Co., Ltd. is Guangzhou Zhongda Industry Group Co., Ltd., which used to be called "Zhongshan Medical University Industry Group Co., Ltd.".

　　According to the official website of Sun Yat-sen University, “Today's Sun Yat-Sen University was formed by the merger of Sun Yat-sen University and Sun Yat-Sen Medical University after the adjustment of departments in 1952 in October 2001.”

　　In addition, the reporter noticed that the major shareholder of Guangzhou Zhongda Industry Group Co., Ltd. is Guangzhou Zhongda Holding Co., Ltd., and the mirror image of its historical shareholders found that Sun Yat-sen University once held 100% of its shares. In December 2020, Guangzhou Financial Holding Co., Ltd. Group Co., Ltd. holds shares.

The screenshot is from Tianyancha APP.

At present, Sun Yat-sen University has no indirect shareholding in Zhongda Biochemical Technology Co., Ltd. Is there a cooperative relationship between the two?

Or does Sun Yat-sen University authorize the name to be used by these companies?

　　A reporter from Chinanews.com called the official phone number of Sun Yat-Sen University, and the operator said, "We don't know about it here."

Another operator said, “I haven’t heard of the issue of e-commerce platforms selling cosmetics labeled as'Sun Yat-sen University'.”

　　The reporter noticed that there is another cosmetic product labeled as "Sun Yat-Sen University", which says that the School of Chemical Engineering and Technology of Sun Yat-Sen University provides technical support.

　　Is this the fact?

A reporter from Chinanews.com asked the staff of the above-mentioned colleges about this. He said, “We have also seen these things on some media platforms. The school seems to have to come forward to solve these problems through legal persons. We are completely unclear about this matter. , The college doesn’t know at all.”

　　Previously, the above-mentioned person in charge surnamed Zhang also stated that it is the company's commercial behavior to promote with the words "Sun Yat-Sen University".

Use the university name, change it if you want?

　　Not only Sun Yat-Sen University, the reporter noticed that facial cleansers labelled as "Southern Medical University", freeze-dried powder under the banner of "Jinan University", etc., are also popular on e-commerce platforms.

　　It is worth mentioning that the brand name of the eye cream sold in an online store was directly changed from "Sun Yat-sen University" to "Southern Medical University" when the packaging was renewed, and the search keyword set in the store was written as "Southern University of Science and Technology".

The screenshot is from the product sales page.

　　A consumer said in the product evaluation, "Double Eleven is still hanging the Sun Yat-Sen University brand, now it is replaced by Southern University of Science and Technology, will it be changed to Fudan University next month? How many products does your store follow? Universities have cooperated?"

　　When the reporter asked which university was involved in the research and development, the customer service said, “It is a multi-effect eye cream developed by the Southern University of Science and Technology Research Institute.”

　　The reporter then called the official phone number of Southern University of Science and Technology, but received no clear reply.

Enterprise has been punished for unauthorized use of university name

　　If a business uses its name without the knowledge of Sun Yat-sen University, does it constitute an infringement?

　　“It may have violated the reputation and name rights of the school.” Yan Bing, director of Beijing Yuntong Law Firm, told a reporter from Chinanews.com. “In addition, it also involves false propaganda or expanded propaganda. If it is a name, or It also constitutes fraudulent consumers."

　　The reporter found that Guangzhou Jiukoushan Technology Co., Ltd. was fined more than 100,000 yuan by the Market Supervision Bureau of Baiyun District, Guangzhou City recently for its involvement in the production and operation of cosmetics that did not comply with the regulations.

　　The administrative penalty content shows that during the production process of the product, there is no direct relationship with the School of Chemical Engineering and Technology of Sun Yat-sen University as stated on its label, and the parties concerned cannot provide proof that Sun Yat-sen University agrees to promote the product in his name.

The product packaging was designed by the parties themselves, and the words "Technical Support by the School of Chemical Engineering and Technology, Sun Yat-Sen University" on the label were false or misleading.

Many departments have regulated the use of the name "University"

　　During the product search process, the reporter also noticed that the “Sun Yat-Sen University” facial cleanser sold in a shop was upgraded with “Sun Yat-Sen University” when the package was upgraded. 】No. 5 stipulates: “The name of the university cannot be marked on the packaging after May 1st”, so it actively responds to upgrading the outer packaging specifications.

The screenshot is from the product sales page.

　　The Jiaofa [2021] No. 5 regulation mentioned by the store refers to the "Opinions on Regulating the Registration and Use of the Names of "Universities" and "Colleges"" issued by the Ministry of Education and other eight departments in May this year.

　　The opinion stipulates that universities and colleges are legal person organizations with specific functions and roles. They should be approved for establishment in accordance with laws, regulations and standards and procedures prescribed by the state, and their names can be used after approval.

Except for approved universities, colleges and internal institutions established by them or organizations initiated by them and registered according to law, other organizations shall not use "university" "college" in external publicity such as plaques, advertisements, and other various activities. "The words.

　　Opinions require that relevant departments in various regions should organize clean-up and rectification within 6 months. For those who use the words "university" and "college" to carry out activities in violation of regulations after the expiry date, education, institution establishment, human resources and social security shall be implemented in accordance with the principles of supervisor and territoriality. , Civil affairs, market supervision and other departments shall order corrections or investigations in accordance with the law; where false or illegal advertisements or publicity are involved, the market supervision department shall order them to stop and punish them according to law; if a violation of public security management is constituted, public security management penalties shall be imposed according to law; if a crime is constituted, Investigate criminal responsibility in accordance with the law.

　　Although the above-mentioned merchants have changed their products, they still use the name "Sun Yat-Sen University" in the promotion. In Yan Bing's view, this may constitute an advertising violation.

　　Have you bought "Sun Yat-Sen University" cosmetics?

Did you buy it for Sun Yat-sen University?

(Finish)