Be careful, don’t become the "leeks" of the meta universe

  Someone once joked that if mankind really landed on Mars in the future, the first group of people to go there must be "real estate speculators."

This "law" is not only applicable in the real universe, but also in the meta-universe.

  Since Facebook changed its name to Meta-the "yuan" in the meta universe-the concept of meta universe has become popular.

What followed is that real estate transactions in the virtual world have repeatedly set new high prices in the recent past.

  Adhering to the logic of the real world, as a rigid need of the real world, "living" also extends to the meta-universe world.

In November of this year, there was an explosion in the "real estate" transaction of Meta Universe.

Statistics show that in the week from November 22nd to 28th, the total transaction volume of the four major Meta universe real estate trading platforms was close to 106 million U.S. dollars.

Recently, on the virtual reality platform "sandbox", a piece of digital land knocked out by program code was sold for a sky-high price of 4.3 million US dollars, or about 27.4 million yuan, which has surpassed the actual housing in many big cities in the real world. The price is up.

  Seeing this news, I couldn't help but think of one of the top ten internet terms in 2021: I can't understand it, but I was shocked.

  It is reported that the term "meta universe" first appeared in the science fiction novel "Avalanche" published in 1992.

In the book, people use special equipment to live in a virtual space parallel to the real world in the form of "virtual clones". This conceptual scene is called the "meta universe" by the author.

  It looks like an immersive game like "Second Life".

However, there is no accurate statement as to what the "meta universe" is.

But the vague concept does not hinder the enthusiasm of capital. In some people's eyes, it is precisely because of vagueness that it means infinite possibilities.

  It is understood that the so-called "property" in the meta universe is actually a part of the virtual space in the meta universe.

After you own these virtual spaces or meta-universe "real estate", you can build and decorate them, open shopping malls, use them as museums to display virtual collections, or rent them out.

  Is such a series of virtual worlds composed of digital codes really so valuable?

This problem has a good explanation in behavioral economics.

Behavioral economics divides utility into two parts: use utility and psychological utility.

The former is objective, while the latter is subjective.

As long as consumers think that a commodity meets their psychological needs, it is valuable to consumers.

  This behavioral psychology is explained in a more popular term, which is speculation.

One of the signs of speculation is that the people involved believe that the price will never fall, otherwise the speculative game cannot be sustained.

For a virtual product with almost zero utility in the real world, it is only possible to maintain a high price if its psychological utility is constantly pushed up.

To achieve this goal, there is no better way other than attracting more people to join.

  For virtual products in the virtual world, due to the lack of utility in the real world, how long their psychological utility can last is affected by many external factors, such as the degree of information mastery of the participants, the threshold of entry, and regulatory policies.

In other words, at this stage, the concept of meta-universe is actually a very risky industry, and there are many unknowns. For ordinary novice users with extremely poor anti-risk ability, it is best not to be too hot-headed and blindly invest in such "financial". game".

  Ke Jinxiong Source: China Youth Daily