Toyota Motor Corp. announced on the 14th that it will sell 3.5 million EVs = electric vehicles worldwide in 2030, and that the representative brand Lexus will significantly strengthen its strategy to make all new vehicles EVs in the future.
Competition with overseas manufacturers who have started to strengthen EVs is expected to intensify, and the focus is on increasing their presence.
Toyota Motor Corp. announced on the 14th that it plans to significantly raise its previous target, such as increasing global sales of EVs to 3.5 million units a year in 2030.
In particular, Lexus, a leading luxury car brand, plans to make all new cars EV in North America, Europe and China in 2030, and worldwide in 2035, which will be a significant strategic enhancement.
Many company officials dispel the view that "Toyota is particular about hybrid cars, which it is good at, and is reluctant to develop EVs, although it is to respond to changes in the market where interest in EVs is increasing." There is also an aim. "
Toyota plans to sell EVs on a scale that is one of the largest in the world, but competition with overseas manufacturers such as Europe, the United States and China, which are leading the way in sales performance, is expected to intensify, and the focus is on increasing its presence.
On the other hand, Toyota has also announced a huge investment plan to invest 8 trillion yen in the development of not only EVs but also electric vehicles including hybrid vehicles and fuel cell vehicles by 2030.
With the intention of launching various types of vehicles according to the actual conditions of the country or region such as infrastructure and economic conditions, the policy is to continue the omnidirectional strategy, making a clear distinction from the move to become a "specialized" manufacturer that only manufactures EVs. is.