Promote the high-quality development of silver hair economy (new perspective)
A few days ago, the Central Committee of the Communist Party of China and the State Council issued their opinions on strengthening the work of aging in the new era, clearly proposing to “actively cultivate the silver-haired economy”.
In recent years, with the improvement of living standards and the transformation of consumption concepts, the consumption structure and consumption needs of the elderly in my country have undergone significant changes, gradually moving from subsistence consumption to enjoyment consumption. The silver-haired economy has penetrated into all aspects of the life of the elderly, and its development prospects Very broad.
my country's aging industry has developed relatively late and is in the initial stage of development as a whole.
While the development of the silver economy is full of opportunities, it also faces many challenges.
On the one hand, the elderly products and services provided on the market are still far from the expectations of consumers; on the other hand, the social environment in the silver hair market has not yet been fully formed, and many elderly people still maintain a view of pursuing cheap and affordable consumption. , To some extent contributed to "single supply."
From this point of view, only the simultaneous efforts from both supply and demand can help promote the high-quality development of the silver economy.
Dig deep into the needs and let the elderly use them happily.
At present, the products and services on the market mainly focus on the basic life, medical care and elderly care of the elderly. They do not pay enough attention to the needs of culture, entertainment, and social interaction, and lack diversified, high-quality, and personalized products and services.
In fact, in addition to basic material needs, more and more elderly people are beginning to pursue a higher level of spiritual and cultural life.
Only after in-depth exploration of the needs of elderly people of different ages, different regions, different consumption abilities and preferences, companies can enrich the supply of products and services suitable for the elderly in a targeted manner, achieve a balance of market supply and demand, and better meet the diverse needs of the elderly .
Bridging the digital divide and making it comfortable for the elderly.
While the widespread application of digital and smart technologies has brought convenience to everyone’s lives, some elderly people encounter various inconveniences because they do not use smart technologies. This not only seriously affects their experience of enjoying digital life, but also greatly restricts silver hair. The pace of economic development.
Fortunately, more and more industries and institutions are now carrying out age-appropriate transformations from home service, daily travel, medical treatment, consumption and other fields, lowering the threshold of intelligent application, simplifying operation procedures, and helping them integrate into digital life and share Achievements in the development of the digital economy.
Tighten the system fence so that the elderly can use it at ease.
Elderly supplies serve the elderly, and safety and reliability are of the utmost importance.
The elderly have a great demand for health care, and in recent years, "traps" in the field of elderly consumption have emerged one after another.
Some institutions deceive under the banner of health, harming the physical and mental health of the elderly, and to a certain extent, they will also restrain the willingness to consume.
Relevant government departments should strengthen supervision, severely crack down on fraudulent consumption of senior citizens, rectify the consumption environment of senior citizens, eliminate their worries about consumption, and at the same time vigorously carry out publicity and education in the whole society to improve the discrimination ability of everyone, especially the elderly, for the economic health of silver hair Development creates a good environment.
Today, the proportion of people aged 60 and over in the total population in our country has exceeded 18%.
In this context, talking about the silver-haired economy is actually not a matter of dispensable, but how to develop it better.
Speaking of the big picture, the continuous development and growth of the silver-haired economy is a realistic need to meet the challenges of my country’s aging, and it will also inject new momentum into achieving high-quality economic development; from a small point of view, everyone will grow old, and everyone hopes to have one in the future. A high-quality old age.
Shi Zhipeng