Panasonic is accelerating its business review to strengthen profitability, such as outsourcing the production of low-priced LCD TVs to a major Chinese manufacturer in response to the decline in TV sales worldwide. I am.
Panasonic is reviewing its production system, etc., as the number of TVs sold worldwide has declined since the peak in 2010, making it difficult to make a profit.
Akira Toyoshima, general manager of the TV business, said on the 14th that he had decided to collaborate with other companies, "to a certain extent, the formation has been decided."
According to the people concerned, it has been agreed to outsource the production of low-priced small and medium-sized LCD TVs to TCL, a major electronics company in China.
The company has a policy of significantly reducing its own production, such as deciding to withdraw from production in Europe at the end of March next year, and will consolidate its bases in two locations, Malaysia and Taiwan.
Also, regarding development, we will narrow down the models and promote efficiency, and we will focus on products that capture new needs, such as models that can freely change the place where the TV is placed by sending images to the monitor via wireless connection. ..
Panasonic hopes to strengthen the profitability of its TV business through these efforts.