Recently, "Xiaomin's Home", which focuses on the topic of "middle-aged remarriage", is being broadcast on Youku, becoming another reality-themed drama with the market share of TOP3 on the entire lighthouse after "Stars and Seas" and "Female Psychologist". set.
Three consecutive dramas reflect the choices and struggles faced by women of different professions, different eras, and different family backgrounds. The Youku drama firmly grasps the female market and embodies a strong ability to issue issues.
According to relevant staff of Youku, thanks to the recent rehearsal, the proportion of female users on Youku has increased significantly.
Image courtesy of the enterprise
"Xiaomin's Home" is adapted from the Yibei novel of the same name, directed by Wang Jun, with Huang Lei as the chief screenwriter. The story revolves around Liu Xiaomin, played by Zhou Xun, who fell in love with Chen Zhuo, played by Huang Lei.
Both of them have had a failed marriage. It was originally a blessing in life for a person to be moved again in middle age, but they have to face many troubles from family and society.
"Xiaomin's House" follows Xiao Min's attempt to remarry, exploring and showing the courage of middle-aged people in life.
The play continues the "small series" style of focusing on social topics, following the "small foreign students" and "college entrance examination", the perspective is aimed at "remarried families".
"Xiaomin's House" provides an emotional outlet for the remarried group, showing the process of their belief in love again and the process of trying to find love in a warm and plain language of the lens.
It is reported that from the text to the interpretation of "Xiaomin Jia", both the texture and temperature of warm reality are taken into consideration, and people of different ages, stages and conditions are cared for, which fully reflects the attention, expression and humanistic care that art works should have.
"Xiaomin's House" takes middle-aged love as its eye, allowing the audience to experience, think, and live with several families from a head-up perspective. The process of watching a drama is like a'home', hoping to bring it to the audience Resonance and inspiration." said the main creator of the play.
From "The Sea of Stars", "Female Psychologist" to "Xiaomin's House", Youku has launched three consecutive dramas, surpassing a single "sweet pet" with realistic themes, and has increased and broadened the female market of the series. The narrative perspective of women's stories reflects women's spiritual pursuits and realistic dilemmas in a small way.
"The Sea of Stars" truly reproduces the hardships of women in the workplace in the 1990s; "Female Psychologist" focuses on topics such as postpartum depression and workplace sexual harassment, and speaks for women, triggering strong emotional resonance among female audiences; "Xiaomin's Home" explores the reality of middle-aged women In the dilemma, Liu Xiaomin focuses on the multiple identities of modern women. How to balance the relationship between independent women and family building is not only a test faced by Liu Xiaomin, but also a common problem for modern women.
Image courtesy of the enterprise
Next, Youku will also have a wave of good real-life dramas on stage, including "Falling Flowers" starring Lei Jiayin and Yuan Quan, "Happy to Ten Thousands" directed by Zheng Xiaolong and starring Zhao Liying, and "Nine Roads of Love" directed by Liu Jiacheng. "Winter Sun" etc., these boutique dramas will observe real life from different dimensions and bring resonance and inspiration to the audience.