China News Service, Huangshan, December 12 (Liu Hao Wang Xin) "When using the ticket booking system in Huangshan Mountain, you can swipe your ID card and enter directly." It’s so convenient.” “We elderly people don’t bring mobile phones, and the on-site staff helped to register for appointments. It’s so considerate.” “Online shopping is fast and convenient, and refunds are easy to operate”... Recently, the official platform of Huangshan Tourism has explored ways to improve the elderly. The new paradigm of people's play experience makes it easier for elderly tourists to climb into the park, which is well received.
The official platform of Huangshan Tourism (hereinafter referred to as the "official platform") was officially launched in August 2019. Huangshan Smart Tourism Co., Ltd., a subsidiary of Huangshan Tourism Development Co., Ltd., is responsible for the construction and operation. The official platform for time-sharing appointments in tourist attractions in the city.
After the platform was selected as a typical case of the Ministry of Culture and Tourism for the development of cultural and tourism informatization in 2020, this year it will again obtain the first batch of demonstration cases for the development of smart tourism by the Ministry of Culture and Tourism in 2021 to improve the degree of aging.
According to statistics, in the first half of 2021, 20% of tourists in the Huangshan Scenic Area over 60 years old accounted for 20%, and there is a trend of increasing year by year.
Huangshan Scenic Area currently implements online time-sharing appointments, scanning health codes, etc., so that the elderly become the beneficiaries of consumption in the scenic area.
Many elderly tourists said that they encountered various obstacles in using the system and faced a "digital divide".
With reference to relevant industry experience, combined with the actual situation of Huangshan Scenic Area, the official platform continues to update and iterate on technology.
In order to facilitate the purchase of tickets by the elderly, the age limit is increased for online ticket types that do not meet the requirements of the elderly to ensure the legal rights and interests of the elderly and avoid buying wrong tickets.
Due to epidemic management requirements, scenic spots must implement real-name time-sharing reservations for tourists. The official platform has added "Huangshan Tickets-Free Tickets" to meet the elderly to book Huangshan tickets, which is convenient for the elderly to make advance reservations and avoids the elderly to operate at the scenic spot and affect the experience of entering the park.
In addition, the official platform uses Baidu OCR technology to quickly help the elderly complete information input in order to enhance the tourist ticket purchase experience, especially for the elderly who are not proficient in operating smart phones.
When an elderly person buys a ticket on the official platform, click "Photo ID" to automatically fill in the name and ID information of the elderly person's ID card into the information field of the ticket type purchased, and submit the payment to complete the reservation purchase .
At the same time, in order to facilitate the elderly to buy tickets on the platform, the important information on the ticket purchase page of the platform adopts font enlargement, color marking, etc., so that the elderly can pay more attention to the main information of the scenic spot and ticket types.
After the above problems are solved, the online appointment process for the elderly in Huangshan Scenic Area has become simple and easy to operate.
The appointment text becomes larger and more eye-catching, and intelligent recognition is more accurate.
The senior citizens’ reservation experience is enhanced, the reservation efficiency becomes higher, and the elderly tourists have a good appraisal of the reformed platform.
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