China News Service, Beijing, December 10 (Reporter Yan Xiaohong) The China Automobile Dealers Association released on the 10th the results of the "Auto Dealer Inventory" survey for November 2021: The comprehensive inventory coefficient of auto dealers in November was 1.35, a year-on-year decrease of 21.5%, month-on-month An increase of 4.7%, the inventory level rebounded, but the inventory coefficient is still below the warning line.

  According to the China Automobile Dealers Association, near the end of the year, demand for car purchases began to be released before the Spring Festival, and the impact of chip shortages is gradually decreasing. Dealers have also begun to increase replenishment efforts to prepare for the peak car consumption season before the holiday.

In addition, a large number of new car releases in November have a positive effect on the market. However, compared with the large-scale promotion at the end of previous years, this year's terminal prices have been firm and the delivery cycle has been longer. Superimposed by the impact of the epidemic in many regions in late November, terminal sales have fallen short of expectations.

  In November, the inventory coefficient of high-end luxury and imported brands was 1.07, an increase of 8.1% month-on-month; the inventory coefficient of joint venture brands was 1.37, an increase of 4.6% month-on-month; the inventory coefficient of self-owned brands was 1.49, an increase of 1.4% month-on-month.

The impact of chip shortages continues to improve. Luxury and joint venture brand cars have been greatly affected in the early stage, and the current inventory situation has improved significantly.

  According to the China Automobile Dealers Association, near the end of the year, dealers will start the year-end impulse and large-scale marketing activities according to the law of previous years.

However, due to multiple factors such as the shortage of chips and the epidemic this year, most car companies were unable to complete their mission goals. Dealers were not willing to impulse at the end of the year, and some demand was transferred to transactions in January of the following year.

  On the whole, as the problem of chip shortages is further alleviated, the supply of cars has gradually recovered.

The situation of China's auto market will improve in December, but it is still not as good as in previous years. It is estimated that the domestic full-caliber passenger car sales in December will be about 2 million.

  The China Automobile Dealers Association suggests that dealers should rationally estimate actual market demand and reasonably control inventory levels based on actual conditions.

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