The emirate received 4.88 million visitors in 10 months
Hotel occupancy rate in Dubai is among the highest in the world
The tourism sector continues to achieve strong growth indicators.
From the source
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The Department of Economy and Tourism in Dubai confirmed that the business sectors in the emirate in general, especially the tourism sector, continue to achieve strong growth indicators, with all economic activities providing very positive performance rates thanks to a number of decisions, procedures and work strategies that Dubai completed preparing for the next stage, and through which it confirmed Its leading position as a preferred destination to live, work and visit among the most important and prominent cities in the world.
During its second semi-annual meeting for the year 2021, which was held under the chairmanship of the Director General of the Department of Economy and Tourism in Dubai, Hilal Saeed Al Marri, in the presence of more than 1,150 officials and CEOs of the most prominent institutions and leading companies in the hospitality, travel and tourism sectors, the most important developments about the positive growth of the number of One of the vital sectors in Dubai, the most important of which is the tourism sector, as the emirate received more than 4.88 million visitors during the period from January to October 2021, while the number of visits in October exceeded one million, while this year witnessed the sale of 9.4 million hotel nights, compared to about 7 Millions of hotel nights were sold in the same period of 2019.
The meeting touched on the efforts made to consolidate the Dubai center on the global travel map, which stimulated the growth of tourism business locally and globally, with a review of detailed information about the number of visitors, hotel occupancy rate, and global market activities, which showed that Dubai hotels achieved a hotel occupancy rate of 64% over On an annual basis, it is one of the highest rates in the world. While the occupancy period of rooms in the first ten months of 2021, compared to 2019, increased from 4.1 nights to 4.6 nights, an increase of 12%, and this period witnessed occupancy of more than 24.74 million hotel nights at a daily rate of 384 dirhams, which is a significant increase For an occupancy of 15.66 million hotel nights, at a daily rate of 335 dirhams, the total number of rooms at the level of the emirate increased by about 6% compared to 2019.
The meeting dealt with details of current and future strategies and promotion campaigns in global markets, and the attendees witnessed a detailed presentation of the developments of the recovery phase at the local and global levels, to reflect the pioneering role of the Dubai government in leading this phase, stimulating business growth at the global level, and the role of all of this in consolidating Dubai's position as a destination Safe and distinguished with unique attractions, a preferred city to live, work and visit.
The meeting was held in "Ain Dubai", which is affiliated with Dubai Holding, which is the largest and highest viewing wheel in the world and one of Dubai's most important landmarks, to confirm the continued return of major events to normalcy, and to highlight the huge tourist destinations that were opened in Dubai recently.
Exceptional achievements
Hilal Saeed Al Marri stressed that "the Emirate of Dubai continues to achieve more exceptional achievements and records in the context of its support for the recovery of tourism globally at this stage, and to enhance its position as a global center for business and tourism, according to the vision and directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and President of the UAE The Cabinet, Ruler of Dubai, and driven by the impressive success of Expo 2020 Dubai, and the UAE’s Golden Jubilee celebrations.” Al Marri said: "Dubai has succeeded in pioneering the recovery of the global tourism sector and accelerating the process of economic growth by providing a competitive framework based on sustainable growth and recovery, as our strategy that we have allocated to confront the consequences of (Covid-19) has succeeded in increasing the level of competitiveness and attractiveness of the Emirate of Dubai, relying on The model of partnership between the public and private sectors, which was a major factor in all our achievements during the year 2021, and which will continue to flourish during the coming period.In addition, Expo 2020 Dubai was part of this achievement, as it constitutes an international platform through which the various stakeholders in the sector come together to attract more visitors to the emirate and enhance the prestige enjoyed by the exhibition.”
He added: "We are fully confident that Dubai, through its advanced and efficient economic and tourism system, will achieve its vision of being the leading global center for business and investment, and the first destination for visits and creation of ideas, as well as being a destination not only for attracting talent, but also for preparing new generations of them." .
Main Markets
The tourism sector continues to perform strongly in light of the return of major markets.
Although travel habits and consumer behavior have been affected during the past two years, the recovery of the local tourism market, supported by the number of international visitors, has mainly contributed to the revitalization of the hospitality sector.
The results issued by the Department of Economy and Tourism in Dubai in the first half of the year 2021 indicate that visitors to Dubai were distributed in equal proportions between both sexes, with a total of about 52% of male visitors, and 48% of female visitors. During the same period, the emirate recorded a record number of Where new visitors to the emirate compared to last year.
global center
For his part, Issam Kazim, Executive Director of Dubai Corporation for Tourism and Commerce Marketing, said: “We at the Department of Economy and Tourism in Dubai are proud to be part of the success achieved by the emirate this year, thanks to the wise vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum.
Over the past five decades, Dubai has transformed into a global business and tourism hub, consolidating its position as one of the safest, most secure and safe destinations around the world.”
And Kazem continued: "Based on our keenness to maintain the momentum of all the efforts made, we continued to launch marketing campaigns to highlight the attractions that Dubai enjoys, and to deliver them to our foreign markets, the most recent of which was the "Dubai_Provides" campaign, which brought together a group of the best directors, famous actors and other influencers, to share The best moments that our visitors can enjoy during their visit to the emirate, which included many aspects, especially culinary arts, retail offers, tourism and entertainment.”
• 12% increase in room occupancy period within 10 months of 2021 compared to 2019.
• 24.74 million hotel nights, an occupancy rate of 384 dirhams per day.
• 6% increase in the total number of rooms at the level of Dubai, during the current year compared to 2019.
• 9.4 million hotel nights were sold within 10 months of 2021.
3,500 marketing materials in 25 languages
Dubai launched a series of marketing campaigns, including the "Dubai_Provides" campaign, which included more than 3,500 marketing materials in 25 languages, carefully designed to target various international visitors who usually search for global destinations they wish to visit through various digital platforms, in addition to To the production of a series of video clips inspired by Hollywood films, with the participation of Jessica Alba and Zac Efron, where "Dubai Economy and Tourism" sheds light on a group of various offers offered by Dubai, stressing that it is a vibrant city with events and events, in order to maintain its international position as a first destination. For travelers around the world. Dubai has managed to enhance its position and competitiveness as a tourism destination and a global innovation center, by employing its flexibility and ability to develop and adapt, as well as its approach directed towards multiple geographical markets.Over the past year, the government of the emirate has made great efforts to stimulate business tourism by offering greater options and more flexibility for visit and stability. Golden visas, real estate investor, entrepreneurs, retirement in Dubai and virtual work residence permit are among the most prominent additions in this field.
Increasing the number of visitors to «Expo»
The Department of Economy and Tourism in Dubai confirmed that it will continue its work to drive growth in various fields, launch initiatives that will increase the number of visitors to Expo 2020 Dubai, strengthen relations with all stakeholders in the travel sector, and search for new channels and opportunities to attract tourists.
By highlighting Dubai's great diversity, the department continues to promote the emirate as a thriving global hub for business and tourism, as well as in the areas of sustainability, retail and events.
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