Economic Daily and JD.com release data——
How are popular products made
Data source: Jingdong Consumer and Industrial Development Research Institute, editor of this edition, Tong Li and Lin Wei
Behind the popularity of "artifacts"
Chen Yao
In recent years, starting from the "artifact for lazy people", products of "artifacts" in various fields have emerged one after another, and sales are increasing day by day.
Behind the popularity of "artifacts", it reflects the obvious trend of consumption upgrading and the precise innovation of merchants around consumer demand.
"Artifacts" are not a formal product label. They are characterized by high efficiency, good effects, and odd paths.
It not only meets people's various subdivisions of life needs, but also enhances the taste and happiness of consumption through the whimsical ideas embodied in product design.
From the consumer side, "artifacts" are a consumer attitude that directly tackles problems. Consumers hope to clearly solve the problems they encounter through products and services.
From the perspective of the industry, behind the various "artifact" products, the industry and merchants are launching new product research and development around the precise needs of consumers, and the rapid changes in the functions and roles of the consumer-centric supply chain system.
At the same time, it also demonstrates the industry's ability to control demand, industry innovation, trend leadership and manufacturing capabilities.
At the same time, the emergence of many "artifacts" will further promote innovation.
The new demands of consumers can continuously generate new formats and products, and greatly expand new areas of consumption.
The innovative mechanism based on online accurate and timely consumer information can promote more matching of R&D and demand and reduce the cost of trial and error. This is also an important reason for the shorter and shorter online cycles of new products in various industries and more and more popular products.
Of course, we should also see that a large number of "artifacts" are currently still focused on product form innovation, functional innovation and integration, and there is still a certain distance from core technological innovation.
It is hoped that the innovation driving force shown in the "artifact" can promote the Chinese industry to go further and deeper, promote the progress and breakthroughs of core technologies, and make "Made in China" to a higher level.
(The author is a senior researcher at Jingdong Institute of Consumer and Industrial Development)