"Internet celebrity" shops cannot rely solely on "planting grass"
Zang Mengya
Recently, some media ridiculed the "net celebrity" store marketing routine: to open an "net celebrity" store, three steps are required.
In the first step, the store is officially open; in the second step, "net celebrities" are asked to publish articles, pictures or videos of "grass" on various platforms; in the third step, wait for customers to come.
Among them, the most important is the release of "grass planting" information.
In order to achieve the effect of publicity, some stores will invite some "net celebrities" to come to shoot videos, pictures, etc., and publish them on various online platforms.
These "net celebrities" are often proficient in shooting, retouching, and editing skills, and are familiar with certain marketing strategies, which can help the shop achieve the effect of attracting netizens to browse.
Once consumers are "planted grass" and want to go to find out, there are often two results: if you are lucky, you can indeed eat delicious food or buy high-quality products; if you are unlucky, you will find that the goods are not right, or even " Step on thunder".
In recent years, the consumption structure of my country's residents has undergone great changes, and consumption has continued to move towards higher levels of demand.
For many young people, the effect of "planting grass" is more to broaden the range of consumer choices.
However, certain issues also need to be vigilant.
For example, seemingly well-made "grass" copywriting, photos or videos can easily trigger consumers' impulse consumption, but is this because some stores have added "filters", whether it is an over-packaged "seller show", consumers It's hard to tell.
Not only that, some shops are even suspected of false propaganda, and the commercial road has not only narrowed, but also crooked.
At present, some "grass planting" platforms lack effective management standards and regulations. If some platforms are allowed to develop disorderly, it will damage not only the reputation of the platform and the merchants, but also the stimulation of consumer vitality.
In fact, well-done "net celebrity" stores often have their own unique "cheats" for hematopoiesis, rather than just relying on "planting grass" that "squandering flowers become charming."
Commercial reputation can start from appearance, but it takes longer than products and services.
"Internet celebrity" stores should recognize their own development conditions, continue to enrich products and services, explore clearer profit models, and improve self-hematopoiesis, so that they can achieve stability and long-term development.
(Contributed by China Economic Net)