Sales of commercial beer by four major beer makers in November increased for the first time in seven months after the request to stop providing alcoholic beverages to restaurants was lifted due to a state of emergency. I turned around.
According to four major beer makers, the sales volume and sales of commercial beer offered at restaurants etc. in November increased by about 10% to 20% from the same month last year, and each company has been 7 since April. It was the first increase in months.
The number of people infected with the new coronavirus has decreased, and the request to stop providing alcoholic beverages to restaurants has been lifted due to a state of emergency, etc., and the "Go To Campaign" has been implemented to stimulate tourism and food and beverage demand. It has grown more than last year.
As for "beer-based beverages" that combine beer, low-malt beer, and the third beer,
▽ Suntory 13%
▽ Sapporo 11%
▽ Asahi 10%
▽ Kirin
Increased by
4%
each.
On the other hand, since each company has not reached the level before the spread of infection, we would like to keep an eye on future trends as people infected with the new mutant virus, Omicron strain, have been confirmed in Japan.