Edify, the Valencian version of the Scott twins to buy and renovate houses using virtual reality

• Construction Almost 10,000 more companies between the euphoria and the ghost of the bubble

It has been almost 15 years since the

, sneak into millions of homes around the world with their adventures and challenges to build and renovate homes.

It all started in 2007, when they both took over the program

and they made a success of a formula as simple as it was addictive: buy an old and cheap house to reform it completely and to the taste of the buyers.

Now three Valencians have decided to be inspired by her to start their project and build the house of dreams for their new clients.

José Izquierdo, Paulo Santos and Carlos Peiro

are not twins, not even brothers, but with

have followed in the wake of the popular anchor-builders.

"It's like what the Scott brothers do but brought into real life and with a lot of technology," Izquierdo explains on the other end of the phone.

The client contacts them and in Edify they take note of their requests and the budget they handle. Then the machinery starts up: the company selects houses that can be renovated,

because the houses are usually more than 20 years old"; they recreate the result of the transformation through virtual reality and if the future buyer is convinced, they sign the project and start the works. Their prices so far have ranged

"We adjust to the budget that the client indicates to us and we apply virtual reality, digitization of spaces and big data to budget the reforms in real time", Izquierdo explains as if he were really one of the Scott brothers in one of the most of ten programs that have been launched on the air.

Jonathan and Drew have a veritable

literally, by

. José, Paulo and Carlos are far from that, but they have seen in the current real estate boom an opportunity to launch themselves on the market. His company is one of the almost 10,000 construction-related companies that have been launched during the pandemic in the heat of a fervor to buy housing and reform that has reactivated the sector in a long time.

José Izquierdo says that with Edify they try to make the process of searching and buying a home "happy and pleasant." And it has a reason. It all started with the birth of their third child. He and his wife began scouring the market for a larger home, but couldn't find one that would fit, so they opted to buy a property and renovate it to their liking. That's when the

. Over time they realized that most of the people they spoke to had had a similar experience.

"I thought that it was not necessary to go through something like this to have a house", and together with his two colleagues they began to lay the foundations of Edify. It was last February and in just nine months they have served more than 150 clients, have delivered the first completed projects,

, have 10 people in the team and are in the hiring process to expand their workforce .

Last September they joined

, the project incubator promoted by Mercadona founder

and although they carry out most of their activity in Valencia, they have already closed an operation in Madrid.

In fact, they plan to expand their perimeter towards the capital and towards Barcelona for next year and they want to have a presence in Lisbon and other large European cities from 2023. Will they reach television?

Who knows...

José Izquierdo and Paulo Santos, two of the founders of Edify.

According to the criteria of The Trust Project

Know more

• economy

• living place

• HBPR

Housing Buying a home in full brick record: "I've never seen anything like it. If you like a house, either you close the purchase right away or you lose it"

This is how the shortage of materials affects construction: 75% of works suffer delays and the rest have raised prices

HousingThe new golden age of construction: almost 10,000 more companies between the euphoria and the ghost of the bubble

See links of interest

• Last News

• 2022 business calendar

• Home THE WORLD today

• Holidays 2021

• Podcast Economia

• How to do

• Fenerbahçe - Eintracht Frankfurt

• Legia Warsaw - Spartak Moscow

• Lyon - Rangers

• Napoli - Leicester City

• Real Sociedad - PSV