<Anchor> There



is a shampoo that turns gray hair into dark brown just by washing it. The company used new technology to make shampoos, but the Ministry of Food and Drug Safety recently banned advertisements.



Reporter Lee Hye-mi pointed out whether it should be viewed as an exaggerated advertisement or a problem with our system.



<Reporter> This



is a dyed shampoo that has recently attracted interest among middle-aged and older people.



It is advertised that gray hair will change to dark brown if you simply wash your hair without dyeing it.



[Tak Chang-suk/Consumer: (Dyeing) I have to go to a hairdresser and go to a hair dye shop, but washing my hair is easy.]



However, the Ministry of Food and Drug Safety recently announced a false or exaggerated effect and banned the company from advertising for 4 months.



It was considered illegal to advertise functionalities without going through a preliminary screening of product ingredients.



In other words, the raw material applied to the product must undergo a functional test and be registered as a new dyeing raw material.



The KAIST professor and the company that developed the technology are wrong in omitting the review process, but they are not happy with the review method requested by the Ministry of Food and Drug Safety.



It is said that when an apple is peeled, it should be viewed as a new technology that applies a browning phenomenon that turns brown on the side in contact with air.



He said that it is difficult to scientifically agree to registering the polyphenol component as a raw material as a new dye for institutional reasons, although it is not a dye component.



[Lee Haesin/Professor of Chemistry at KAIST: Products like this will continue to come out with scientific technology.

So, do I need to get a permit in the future?

I wish I could work together while communicating with academia from a slightly tolerant perspective.] A



clear solution as the Ministry of Food and Drug Safety and the developer disagree that the system cannot keep up with the development of new technologies as they do not go through the legal process can't find it.



(Video editing: Park Jin-hoon, VJ: Jung Min-goo, CG: Kang Kyung-rim)