Economical, environmentally friendly and low-carbon

  Second-hand trading young people are the main force

  From "buyers" to "sellers", more and more consumers switch back and forth in such identities. Behind this conversion is the growing popularity of the second-hand trading market.

With the upgrading of consumer awareness and the implementation of environmental protection concepts, idle trading has become a trendy way of life, and the useless idle in one's own hands becomes a treasure in the hands of others.

  In September of this year, the International Consulting Company Frost & Sullivan and the Institute of Energy, Environment and Economics of Tsinghua University and other institutions released the "2021 China Idle Second-hand Trading Carbon Emissions Report", showing that the scale of China's second-hand idle transactions has increased from about 3000 in 2015. 100 million yuan has rapidly increased to a market size of over one trillion yuan in 2020, and the scope of idle goods transactions covers almost all consumer goods categories. It is expected that the market size will reach nearly 3 trillion yuan in 2025.

  Rich forms of second-hand transactions

  From the “flea market” in the past to the current e-commerce platform for second-hand transactions, second-hand transactions have always existed, but the form is accompanied by changes in consumption habits, the types of trading items are more abundant, and the trading methods are more diversified.

  Online trading is currently the main trading channel for second-hand items.

According to data released by iiMedia Consulting, the scale of second-hand e-commerce transactions in 2020 will increase from 259.66 billion yuan in 2019 to 374.55 billion yuan, accounting for about 36% of the total idle market.

  Netizens who like to shop for second-hand and idle items will first go shopping on the second-hand trading platform in summer. “Sometimes they can find 90% of new things at half the price of new products, which is cost-effective and convenient.”

  There are also more and more offline second-hand goods trading stores, but around the core functions of second-hand transactions, offline stores have more diversified attributes.

  There is a special second-hand goods store in Shunyi District of Beijing-Zhongai Charity Market. All the second-hand goods here are donated by sellers free of charge. The items in the store include home appliances, daily necessities, luggage, jewelry, etc.

The donated items are sorted and put on the shelves by volunteers, and the profits from the sales are used for public welfare.

  Lin Aiyu often goes to the Zhongai Charity Market to buy some small items, and also donates his idle items to the store, "This kind of transaction model is very good, not only recycling items, reducing waste, but also doing things that are beneficial to society. ".

  This year, the popular second-hand book trading platform "Duo Caoyu" opened a physical store in Sanlitun, Beijing. A total of three floors are filled with various books and albums. While second-hand transactions are conducted, the store also has social attributes.

Xiaojiang often visits the Duocauyu Bookstore on weekends. He also often tells the netizen Amri Duouyu Bookstore on social platforms, "You can buy books, or you can sell the books you have read. All the books are recycled and let it be used. Go to the people who need it and love it".

  In addition to commonly used items, the high-end luxury second-hand market is also becoming increasingly popular.

Xiao Su, who works in a foreign company, noticed that in the past year, there have been more second-hand luxury goods consignment and middle-age shops on the streets of Beijing.

A few years ago, she wanted to buy a second-hand bag of international big-name classic models, but she could only find Daigou to buy it from a Japanese middle-aged store.

  Like other second-hand goods, the high cost-effectiveness of second-hand luxury goods, circular economy, and environmental protection are all factors that attract young people to buy.

Chen Doudou, a post-90s post-90s worker in a food company, said: "I like the new and dislike the old. Second-hand bags are more suitable for me. When I don't like them, I can resell them quickly without losing a lot."

  Who is buying second-hand items

  From January to June this year, a total of 9 investment and financing incidents occurred in the domestic second-hand e-commerce industry, which reflects the capital's affirmation of the second-hand economy.

  A vintage store in Dongcheng District, Beijing has recently become an online celebrity check-in place. The store displays clothing, shoes and bags from the 70s, 80s, and 90s of the last century.

According to the clerk, the customers are mainly those born after 95 and 00. “Today, the retro style is very hot. The clothes in the past have unique design techniques at that time, and some clothes become orphans, so they are very popular among young people who pursue fashion and mavericks.”

  3C products such as mobile phones, computers, and TVs also account for a large proportion of the items traded in second-hand transactions.

The second-hand trading e-commerce platform Zhuan Zhuan Group’s latest second-hand Double 11 battle report data shows that in 28 hours from 8 pm on November 10 to 24:00 on November 11, the group’s B2C business’s mobile 3C payment transactions exceeded 171,000. For the C2B mobile phone recycling business, the number of orders submitted exceeded 57,000.

At the beginning of this year, the "2020 Second-hand 3C Consumption Annual Report" released by the New Life Big Data Research Institute showed that in the 2020 second-hand 3C consumer group, young people under the age of 35 accounted for 70%, and male consumers accounted for 78%.

  Another second-hand trading category is maternal and child products.

Due to the rapid growth of babies and the high frequency of item updates, Bao Ma is also an important group of second-hand transactions.

Zhang Xin, who had just become a mother at the beginning of last year, said that she bought baby strollers and cribs on the second-hand trading platform. For the sake of hygiene, she would disinfect the second-hand items before using them.

Another interviewee said that a solid wood crib at home has been circulated many times, and it is now the fourth baby in use.

  In addition, high-priced clothes such as Hanfu and Lolita clothing that are not worn frequently in daily use are also the main categories of second-hand transactions, and most of the consumers are the post-95s population.

Menning, who likes Lolita clothing, said that a set of genuine Lolita is very expensive, and some people wear it once and take a photo before reselling it on the platform. “It is more common for us to buy and sell second-hand clothes in this circle.”

  According to a report released by QuestMobile, post-90s are the main group of idle transactions, especially in first-tier cities such as Beijing and Shanghai.

The industry insight report released by Analysys shows that in terms of user age, people under the age of 35 are the main users of second-hand e-commerce. The attitude of post-80s and 90s towards commodity consumption is both cost-effective and willing to enjoy advanced consumption, which is a consumption upgrade. In addition, young people born between 1995 and 2009 are also potential users of second-hand e-commerce.

  Second-hand transactions urgently need to be regulated

  A few days ago, the State Council formally issued a notice on the "Carbon Peak Action Plan by 2030", proposing to seize the source of resource utilization, vigorously develop a circular economy, improve the resource recycling system, improve the waste material recycling network, and promote the "Internet + "Recycling mode, to realize the collection of renewable resources.

  This plan not only vigorously advocates second-hand trading, but also puts forward requirements for a sound second-hand trading system.

  Problems such as the inconsistency between the physical object and the description, the malicious refund of the buyer, and the seller's exchange of items have occurred from time to time in recent years, and problems such as difficulty in safeguarding rights and supervision have emerged one after another.

According to data from Beijing Sunshine Consumer Big Data Research Institute, in 2020, there will be more than 850,000 pieces of public opinion information on second-hand platforms, including 520,000 pieces of negative public opinion information, accounting for 61.63%.

  In order to protect the rights and interests of buyers and sellers, various platforms are constantly trying to establish a supervisory mechanism.

As early as 2016, a second-hand trading platform established a "small court", inviting platform users to serve as "little judges", and vote based on transaction evidence such as pictures submitted by buyers and sellers to resolve disputes between buyers and sellers. However, second-hand transaction disputes are still emerging.

  In response to the hot Middle Age market in recent years, unscrupulous merchants manufacture and sell counterfeit “Middle Age” bags and “Middle Age” jewelry.

Liu Yige noticed on the second-hand trading platform that there are more than a dozen sellers on the platform selling the same style of middle-aged bags, and "the shooting angles of the photos are all the same, they must be fake."

According to Liu Yige's analysis, some merchants will research a certain popular "medium ancient" style, then make a pattern and make it and sell it after it is worn and processed.

  Xia Xia said that some cheap things will be bought online, but high-priced items are never bought online, such as second-hand luxury goods. Her purchase channels are first offline physical stores and secondly reliable purchasing agents. Especially when conducting second-hand transactions on e-commerce platforms, you can't see the real objects, so you should be very careful."

  China Youth Daily and China Youth Daily reporter Zhang Min Source: China Youth Daily

  07 December 2021 Edition