E-commerce boosts rural revitalization "speeding up"

　　With the development and popularization of Internet technology, China's vast rural areas have enjoyed the convenience and benefits brought by digitalization.

The 48th "Statistical Report on China's Internet Development Status" recently released by the China Internet Network Information Center shows that as of June 2021, China’s online retail sales of agricultural products reached 208.82 billion yuan, and the country’s township express delivery network coverage reached 98%, effectively opening up The end cycle of the upward movement of agricultural products and the upgrading of rural consumption.

Experts said that digital services represented by e-commerce are sinking to the countryside, bringing urban and rural two-way consumer exchanges and interactions, and injecting new impetus into rural revitalization and the rural economy.

　　Make agricultural product sales more prosperous

　　After working in Xi'an, Shaanxi for two years, Zhang Jing, a college student born in the 1980s, returned home to Wuyuan County, Bayannaoer, Inner Mongolia, and set up a trading company to sell melon seeds with his friends.

This year, Zhang Jing was elected as the party branch secretary of Hongsheng Village, Yindingtu Town, Wuyuan County, which made him feel that the burden on him was even heavier.

It is reported that Wuyuan County is a well-known sunflower planting county in the country, with an annual output of more than 500 million jin of melon seeds.

The sunflowers planted by the villagers have a bumper harvest. How to make the villagers grow well and sell them well and lead the villagers to increase their income by relying on the industry has become a question Zhang Jing often thinks about.

This year, Zhang Jing’s e-commerce team officially settled in the Wuyuan County E-commerce Industrial Park and opened a store on the Pinduoduo platform, focusing on locally produced sunflower seeds and pumpkin seeds.

　　"The information of e-commerce is more transparent, the intermediate links in the circulation of melon seeds are reduced, and the new sales channels of Wuyuan melon seeds are expanded." Zhang Jing said, "The government has given great support to e-commerce, and even the warehouses in the e-commerce industrial park are free of charge. Provided.” According to reports, with the support of the local government, the e-commerce industry in Wuyuan County has developed rapidly in recent years.

In the past year, in the entire e-commerce industrial park, more than 40 merchants have been added to Pinduoduo alone.

　　The new vitality of Wuyuan melon seeds online is a typical example of e-commerce helping rural revitalization.

In recent years, on the supply side, governments, enterprises and other parties have participated in the construction of digital infrastructure in rural markets, optimizing the traditional agricultural product supply chain model, and helping agricultural products to be sold to other places.

The major e-commerce platforms continue to extend downward the "new infrastructure" such as supply chain and logistics, and effectively promote the upward trend of agricultural products through measures such as technology output, brand empowerment, and channel expansion.

　　Stimulate farmers' enthusiasm for consumption

　　The "Fourteenth Five-Year Plan for E-commerce Development" recently issued by the Ministry of Commerce, the Central Cyberspace Administration of China, and the National Development and Reform Commission proposes to accelerate the bridging of the digital divide between urban and rural areas, strengthen the connection between production and marketing, and promote mutual prosperity between urban and rural areas, and promote common prosperity, so that the people can follow suit. Better benefit from the rapid development of e-commerce.

　　On the demand side, relevant parties promote rural consumption by improving the consumption environment in rural areas and promote the decline of industrial products.

It is reported that all organized villages across the country have achieved direct mail delivery, and the coverage of township express delivery outlets has reached 98%, which has solved the logistics and distribution problems of rural residents in the process of online shopping.

The urban and rural distribution system of online retail is gradually being opened up, the consumption potential of the rural market has been effectively released, and the rural market has become an important growth point for expanding domestic demand.

Statistics show that in the first half of 2021, the country’s rural online retail sales increased by 21.6% year-on-year.

　　"E-commerce plays a very important role in promoting rural revitalization." Insiders pointed out that it is necessary to promote the integration of digital technology and agriculture, accelerate the transformation and upgrading of China's agriculture, and link agriculture and e-commerce logistics systems to create a more complete rural agricultural supply chain System; It is also necessary to drive farmers' income through employment and stimulate their enthusiasm for consumption.

　　"It is necessary to improve the delivery level of rural logistics, further realize low-cost, high-efficiency delivery, and meet farmers' production, sales and consumption needs. It is also necessary to improve the standardization, diversification, and branding of agricultural products, so that the majority of farmers can use infrastructure and information The benefits of digitalization mechanism and digitalization will improve the quality of life.” Liu Dacheng, deputy dean of the Internet Industry Research Institute of Tsinghua University, said in an interview with this newspaper that the application of the Internet of Things and artificial intelligence in agricultural production and management can be accelerated, and agricultural products can be improved. Safety retrospective supervision system; improve the digital, network, and intelligent level of e-commerce infrastructure such as agricultural product logistics and distribution, sorting and processing, and smooth the "first mile" of agricultural products upwards and the "last mile" of industrial products downwards; foster network brands of agricultural products , Support the quality and brand development model of rural characteristic industries.

　　Li Xueqin