Dongcheng issued 30,000 digital renminbi coupons
You can enjoy full discounts at 30 physical bookstores, including Wangfujing Bookstore, Pageone Garden Hutong Store, etc.
News from our newspaper (reporter Jiang Ruojing) Yesterday, the press conference of the "Jing Cai Hui Min Sheng Dong Cheng Shuxiang" digital renminbi "hui reading" event was held.
A reporter from the Beijing Youth Daily learned from the press conference that from 0:00 today to December 19, citizens can download and log in to the Agricultural Bank of China Palm Bank to apply for a digital renminbi "100 yuan minus 99 yuan" coupon. 30 physical bookstores in Dongcheng District enjoy full discounts.
This event will distribute 30,000 digital RMB coupons to citizens.
This event is one of the main boards of Beijing’s new round of digital RMB pilot activities, such as Huimin Travel, Huimin Life, and Huimin Culture. Dongcheng District has been selected for its distinctive features, content, activities, quality and a sense of “experience”. "The more than 30 new cultural consumption scenes represented by physical bookstores cover four categories: excellent publication bookstores, new cultural scene bookstores, featured theme bookstores, and public cultural spaces.
Among these bookstores, there are not only Wangfujing Bookstore, the flagship bookstore known as the “first store in the Republic”, but also “net celebrity” bookstores such as Gengshushe, Wenqinge Bookstore, and Coder Bookstore, as well as the well-known bookstore Pageone Garden Hutong. , The red-themed bookstore "Zijin City College", the new "Sound on Paper" on Dongsi South Street, and the "Grinding Time" "Shushuwu" and other specialty bookstores integrated into the park and the surrounding community.
At the same time, Chaoyangmen Street Community Life Hall was introduced as the theme activity space to promote the development of cultural undertakings and guide the cultivation of cultural consumption.
A reporter from the Beijing Youth Daily learned that physical bookstores are not only necessary cultural infrastructure and civilization carriers for urban development, but also a new type of space carrier that carries new formats, new scenes, and new consumption.
Dongcheng District’s previous “Four Entries” policy for guiding and supporting physical bookstores proposed that it is necessary to promote the innovation of the bookstore industry’s business models and service forms, encourage the integration and development of diversified business formats, and continuously improve the level of reading services.
The physical bookstore selected this time breaks the boundaries of traditional book sales and combines cultural activities, art exhibitions, cultural and creative entertainment, casual dining and other diversified business projects. Through the "bookstore +" model, it constitutes a new scene of reading fashion and cultural consumption. Further promote the creation of a beautiful cultural experience, and effectively satisfy the citizens' sense of cultural acquisition and happiness.
In order to support the development of new types of consumption, guide the cultivation of a domestic demand system, and build a new development pattern, this event has distributed 30,000 digital renminbi coupons to citizens through the "consumption reduction" method to encourage citizens to spend in cultural consumption such as physical bookstores in Dongcheng District. The field uses digital renminbi for consumption, combines activities with safe payment and consumption promotion, carries out financial safety knowledge promotion and online celebrity check-in and promotion, further enriches the digital renminbi pilot application scenarios, promotes the construction of digital cultural consumption scenarios in Dongcheng District, and releases the cultural industry New vitality for development.
This event was sponsored by the Dongcheng District Party Committee Propaganda Department and the Agricultural Bank of China Co., Ltd., and co-organized by Dongcheng District Cultural Promotion Center and Dongcheng District Finance Office. It aims to promote the innovation and integration of "culture + finance" and empower physical bookstores with high-quality finance. Develop and accelerate the construction of the "City of Scholars".