China News Service, Beijing, December 1 (Reporter Ying Ni) On November 30, the "New Era, New Ecology, New Cultural Tourism-China Cultural Tourism Industry Development Summit Forum and Taoyuan Forest International Tourism Resort Global Conference" was held in Beijing.
Sun Xiaorong, a member of the China Tourism Reform and Development Advisory Committee and a master tutor of the School of Tourism of Northwest Normal University, admitted that the epidemic has had a huge impact on Chinese cultural tourism and also affected the pace of world tourism development.
According to data released by the World Tourism Organization, in 2021, the world tourism market will decrease by 70%-79%, and inbound tourism will decrease by 95%.
Photo by Jia Yunfeng and Li Yuanlong, member of the Committee of Experts of the United Nations World Tourism Organization (UNWTO)
However, this change has forced China's cultural tourism industry to develop from scale to quality. He pointed out that the "new cultural tourism" is a cultural tourism with high-quality development, and we are pursuing the transformation from scale to quality.
"Different advantages are the lifeblood of tourism. All tourists are pursuing unique lifestyles. Chinese cultural tourism products need to be transformed from homogenization to uniqueness. We need to shift from focusing on traffic to focusing on retention, how many people can stay and stop? Coming down and staying in will generate more secondary consumption, from check-in to swipe card. Therefore, the new cultural tourism will develop from a single development in the past to integrated development. For example, homestay has become a unique accommodation industry system, in terms of new consumer relations and development. This is a new model that we are facing, such as the Taoyuan Forest International Tourism Resort. We expect this project to achieve the sustainable development of cultural and tourism integration, and then become the creator of new life and the leader of new models. By."
Lin Jiabin, a researcher at the Development Research Center of the State Council, has conducted a profound analysis of the development of the cultural and tourism industry in the new era. He believes that the global status and proportion of the cultural and tourism industry are constantly rising, which makes it more necessary to clarify the new development of the cultural and tourism industry. Trends, new opportunities and new challenges can better stimulate the positive effects of the cultural tourism industry on individuals, regions and even the national economy.
Some urban tourism experts have proposed that there will be four new customer dimensions in the next ten years, namely, knowledge pioneers, hobby fanatics, self-pleasureists and nostalgics of the times.
From the perspective of opportunity, whether it is the continuous growth of consumer demand in the cultural and tourism industry, the new tourism demand of Internet celebrities checking in, the circle of interest to gain knowledge, and the continuous improvement of the accessibility of tourist destinations, it will give Chinese tourism practitioners a boost. Come new development opportunities.
He particularly pointed out that the diversified new tourism methods require the cultural and tourism industry to keep abreast of such changes in a timely manner, and to constantly develop new service items based on customer needs.
For example, the development of the tourism industry for the elderly still has a long way to go, the overall level of professionalism is not high, and the level of appropriate aging of facilities and services is still low.
Jia Yunfeng, member of the Committee of Experts of the United Nations World Tourism Organization (UNWTO), said in a speech entitled "Implementation Paths for World-Class Tourist Destinations": The first-class tourist destinations need to meet the eight major requirements of international brand building, diversified market structure, and multi-polar business development, and become an important participating force to further promote the construction of a common prosperity demonstration zone."
The guests jointly released the photo by Li Yuanlong of Taoyuan Forest International Tourism Resort at the scene
Zhang Ye, vice president of Sunac Culture & Tourism Group, and three speakers jointly launched the launch of the Taoyuan Forest International Tourism Resort at the scene.
As a key project in the Yangtze River Delta, Taoyuan Forest International Tourism Resort is also a major project in Jiangsu Province, a key cultural and tourism industry project in Jiangsu Province, and a key cultural and tourism industry project in Suzhou City.
Relying on a good ecological foundation, unique cultural heritage, and an area located in the core area of the Yangtze River Delta City Group, the resort will be built into the first themed, scene-oriented, and immersive water-based forest tourism resort in the Yangtze River Delta. The overall plan is "One Nuclear, three horizontal and three vertical, five axes and seven corridors, nine centers, ten major transportation systems, twelve themed areas, multiple nodes, multiple islands, multiple rivers, multi-axis and multiple corridor integration, and multi-region group penetration" forest vacation The structural system integrates 11 rich functional formats such as forest vacations, sightseeing experiences, hot springs, education and research, ecological residence, cultural and creative arts, conference performing arts, theme hotels, farm leisure, sports adventures, and water entertainment to create an international, A sample of compound-level and healing forest island vacations.
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