Chinanews client, Beijing, December 1st (Reporter Wu Tao) "For live broadcasts, you don't need to rush for quick success and make quick money." On November 30, at the "2021 Sohu Finance Summit", Sohu founder, chairman and CEO of the company's board of directors Zhang Chaoyang is full of confidence in the future economy and is optimistic about the development of media platforms.
"I
am optimistic about the live broadcast, commercialization is a matter of course"
In an interview with the media on November 30, Zhang Chaoyang praised some of the participating companies for "developing too fast" and said that "Sohu, as an all-media platform, has seen the media platform do a great deal for the development of business. "
Sohu CEO Zhang Chaoyang.
For picture
He believes, “Corporate advertisers will continue to place a large number of pure traffic ads, but they are more concerned about content marketing. Because people’s time is shared by various applications on mobile phones, and sometimes their attention is particularly divergent, advertisers are concerned about Whether there are good and tall content, it is a trend to participate in marketing."
Regarding the current hot live broadcast industry, Zhang Chaoyang said that he does not need to rush for quick success and make quick money, but to make a long-term layout.
There are no more than two business models for live broadcasting, one is advertising and the other is payment.
Payment includes membership, purchase of props, etc.
The most important thing is to attract many broadcasters and viewers.
In any case, we still need to make the scale up first, and charging is not a problem.
As long as the traffic is large enough, commercialization will be a matter of course.
Responding to the live broadcast of "Physics Class": Out of interest is also a public welfare
Regarding the recent "out of the circle" "Zhang Chaoyang's Physics Class", Zhang Chaoyang admitted that "learning is a lifetime thing", and said that the next issue will explain blackbody radiation, the Big Bang and other issues.
It is understood that Zhang Chaoyang graduated from the Department of Physics of Tsinghua University, and then went abroad to study and obtained a doctorate.
Zhang Chaoyang said that in live physics class, his teaching method "followed" a physicist in the United States. "If you really express the mathematical formula completely, the equation is very difficult to solve. My explanation process is to capture the most important factors. , Let you know at a glance."
Zhang Chaoyang summarized his original intention of starting the course: out of his own interest, it is also a kind of public welfare.
Zhang Chaoyang also said, “Researching the natural world is a particularly interesting thing. Take it up again to do research and talk about one question every week. The topic is not grandstanding, but research of my own interest.”
He also hopes that the physics class audience can retain curiosity, "If you still have curiosity, driven by curiosity, you can understand the mysteries of nature and understand the principles of our survival in this world." (End)