Chinanews.com, Qingzhou, Shandong, December 1 (Lu Yan) Qingzhou is located in the geometric center of Shandong Province. It is one of the ancient Chinese "Nine States" with a long history and profound cultural heritage.

In recent years, the city has used culture as its "background color", combined with local characteristic resources and industries, developed "+ tourism", and explored a new path for the development of tourism with "cultural empowerment and integration of the whole industry".

  Recently, reporters from Chinanews.com followed the "Shandong Tourism High-quality Development Model" media gathering activity hosted by the Shandong Provincial Department of Culture and Tourism into Qingzhou, Shandong.

Pavilions, towers, carved beams and painted buildings, clear waters and green banks, and antique buildings distributed in the city attract tourists to stop.

While accelerating the promotion of "tourism +", Qingzhou has comprehensively upgraded to "+ tourism", actively guiding various industries and fields such as industry, agriculture, transportation, and urban construction to actively infiltrate and integrate tourism elements, and vigorously develop health care, flowers, industry, and research And many other tourism formats.

"Butterfly" non-genetic inheritors performed traditional skills on both sides of Ouyuan Street in Qingzhou.

Photo by Lu Yan

  "Keeping an ancient character and highlighting a green character, Qingzhou deeply explores history and culture, integrates cultural elements into tourism development, and enhances the connotation and quality of tourism." said Shaning, director of Qingzhou Tourist Reception Center, Qingzhou is developing "intangible heritage + tourism" , To promote the full integration of intangible cultural elements into tourism projects such as the ancient city of Qingzhou, Yunmen Mountain, and Jiulongyu; relying on the ancient city’s 5A-level scenic spots, build an ancient city intangible cultural gathering area that integrates exhibitions, performances, exchanges and interactions, protection and inheritance; government purchases services In the form of “Ancient City Tour”, more than 40 normalized exhibitions of intangible cultural heritage were carried out in the ancient city, integrating intangible cultural and creative products, cultural heritage, and cultural consumption, which enriched the connotation of "Ancient City Tour".

  In order to better disseminate intangible cultural heritage, the Qingzhou Municipal Government has set up Qingzhou Non-genetic Workshops to provide a platform for non-genetic inheritors.

Li Hong, the non-genetic inheritor of Qingzhou Shuttlecock, introduced that in addition to using the platform of non-genetic workshops for intangible cultural heritage skills lectures, research, etc., intangible cultural heritage street performances are also held along both sides of Ouyuan Street, attracting visitors The culture is more vividly displayed to tourists.

"Many foreign tourists are interested in Hua Shucock and follow me to learn, hoping to show the intangible cultural heritage skills, so that tourists can understand Qingzhou Hua Shucock, and better pass it on."

The scenic spot of Qingzhou Everbright City attracts a large number of tourists to come to check in.

Photo by Lu Yan

  Yang Aidong, Secretary of the Party Leadership Group and Director of the Qingzhou Municipal Bureau of Culture and Tourism, introduced that Qingzhou integrates historical culture, ecological culture, and folk culture into tourism projects, cultivates leisure culture such as calligraphy and painting, stone appreciation, and builds Zhongchen (Qingzhou) international cultural and artistic town. Hundreds of artists provide a creative platform; develop "flowers + tourism", fully integrate the long-term display of the flower expo landscape, experiential tourism, and online and offline transactions to create a flower complex; develop "health + tourism" and "education + tourism" , To cultivate a large number of health care enterprises, build Wangfu Kangyang Town, Dongli Residence, large health industry complex and other projects, and build a research and study travel base.

  In addition, "night economy + tourism" has become an important part of Qingzhou's tourism development. We will build the "Night Tour to Qingzhou" brand and the Qingzhou Evernight City scenic spot, expand the supply of night cultural tourism products, and build "night tour of the ancient city" and "night tour of Yunmen Mountain". The five night-time cultural and tourism consumption clusters have become new engines for driving consumption.

"In the next step, we will further develop the night economy, give full play to the night culture of Qingzhou, create night cultural tourism consumption areas such as Qingzhou Everbright City, promote the promotion of night culture, night consumption promotion, and night landscape creation, and continue to improve the night tour format to create a full-time An upgraded version of all-season global tourism." Yang Aidong said.

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