In cooperation with “META” to develop the business of entrepreneurs online

MasterCard supports the digital transformation of small and medium businesses in the region

MasterCard and Meta are organizing an online training course to provide companies with information and insights from industry experts.

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MasterCard International announced its cooperation with Meta, the parent company of Facebook, with the aim of providing small and medium-sized companies with the digital marketing skills they need to develop their businesses online and compete in the digital economy.

A statement issued yesterday indicated that startups in the Middle East and Africa will benefit from this cooperation by organizing an online training course next week to provide these companies with information and insights from industry experts, in addition to an advanced course on how to adapt to the challenges of the current stage.

Challenges

"The challenges faced by small and medium-sized companies have exacerbated in light of the repercussions of the (Covid-19) pandemic, and we are keen to continue providing all the necessary support to them to recover from this crisis and to develop their business.”

She added: “Our main role is to provide the digital skills necessary for startups and small businesses to continue, improve and develop their businesses online and offline, and we continue these training efforts in partnership with (MasterCard), which helps us enhance the thriving ecosystem of startups, and stimulate their positive role in driving social growth. and economics throughout the region.

Basis

For her part, the Executive Vice President for Market Development at MasterCard in the Middle East and Africa, Amna Ajmal, said that “small companies are an essential building block in local communities, and lead the growth of the global economy,” noting that the sector was affected during the pandemic due to the lack of ability to Expansion and development.

She added, "At this stage, it is important for owners of small projects and businesses to have access to appropriate resources, ideas, tools and solutions to recover from the repercussions of the pandemic and achieve prosperity again," noting that "cooperation with (Meta) will help support the growth and development of small and medium-sized businesses in the region. ».

It is noteworthy that MasterCard will contribute $250 million over five years to support the financial security of small businesses globally, through technical services, online assessments, ideas, grants, digital training, mentorship platforms and knowledge initiatives.

As part of its commitment to building a more sustainable and inclusive world, Mastercard has pledged to bring 50 million small businesses, including 25 million women entrepreneurs globally, into the digital economy by 2025.

optimism

The SME confidence index in the Middle East and Africa from MasterCard for the current year showed that 74% of small businesses in the region are optimistic about future growth and development by harnessing the potential of digital technologies, better data management, obtaining loans, and improving skills.

• "MasterCard" contributes $250 million over five years to support the financial security of emerging companies.

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