Friends of the elderly, friends of adults, and playmates of children-pets who shoulder family emotional sustenance, although they cannot give their owners a reliable shoulder, they can give a furry warmth and silent companionship.

In 2021, the penetration rate of pet households in my country's first- and second-tier cities will reach 39.1%.

As family members, they are eating more and more "exquisitely". Nowadays, domestic pet food is advancing like "natural food", and "functional food" is also beckoning in the near future.

　　Ms. Li from the "Dink family" has two "hairy children" at home. They say they are "hairy children", but they are actually sphinx cats with no hair on their bodies.

For them, raising them is the same as raising children without worry.

Just talk about eating, first of all, the necessary cat food, canned staple food, freeze-dried to solve the problem of food and clothing, in order to "coax" them to drink more water to avoid urinary tract problems, they must also use smart drinking water with a filter to keep the water flowing. The machine is equipped with high-quality bottled purified water on the market.

In addition, fish oil and vitamins must be added to each meal to help cats grow up healthily, and probiotics that regulate the stomach and intestines are also regular products.

"I used to raise cats at home when I was young, but they weren't as detailed, and they passed away when they were more than ten years old." Ms. Li said that cats’ health problems are basically caused by not eating well or eating properly. In old age, they are prone to diabetes and urinary tract. Problems and other diseases have greatly shortened life expectancy.

"Feed more carefully, they can spend more years with themselves."

　　There are not a few "poop shovel officers" who think like Ms. Li.

Nowadays, more and more young pet owners in China demand more than just feeding, but also delicious, nutritious and healthy food.

In modern pet households, the "Engel coefficient" of cats, dogs and dogs (referring to the proportion of food expenditure in total consumption expenditure in households) is still much higher than that of humans-for most pet owners, food is a pet The most expensive part of the process.

The advancement of pet owners' attitudes and methods of raising pets is also firstly reflected in their cognition and consumption of pet food.

　　At present, my country's pet food industry is in a stage of rapid development, of which staple food accounts for 75% of the pet food market.

According to the "Research Report on China's Pet Food Industry" issued by iResearch, with the continuous expansion of the pet industry's market scale and the continuous improvement of consumers' awareness of scientific pets, the pet staple food industry has ushered in the upgrading of brands and categories during its development.

According to the product form, pet staple food can be divided into four stages: 1.0 leftover food, 2.0 pet food, 3.0 natural food and 4.0 functional food.

At present, China is basically in the 2.0 pet food stage, and is developing towards the 3.0 natural food stage.

　　In 2021, pet food can be basically classified into three categories: pet staple food, pet snacks and pet nutrition.

Pet staple foods, including dry food and wet food, account for about 75% of the market; pet snacks include a wide variety of pet snacks, including canned food, biscuits, cheese, ham, jelly pudding, dried meat strips, tooth cleaning, chews, wonderful fresh buns, etc. It accounts for about 15%; pet nutrition products include tablets, powders, ointments, etc., which account for about 10% of the market.

　　In today's 2.0 era, cat and dog food is mainly puffed food, baked food, air-dried food, and freeze-dried food. They rely on their technical advantages to keep the food natural and fresh.

In the 3.0 natural grain phase, natural grains and five-grain natural grains will be the main pet food products made from raw materials derived from natural animals and plants and do not contain artificial chemicals.

4.0 Functional Food is a pet food product developed for pet diseases, pet health, appearance management and other functions. Does it sound the same as functional nutrition products pursued by humans in pursuit of shaping and enhancing immunity?

　　Penetration rate of pet raising and pet food have an impact on the market scale of pet food industry.

The current market size of my country's pet food industry has reached RMB 133.7 billion, of which the pet cat food market has reached 52.7 billion yuan, and the pet dog food market has reached 66.7 billion yuan.

The pet food market is expected to reach approximately RMB 241.7 billion in 2025.

　　The number structure of pet cats and pet dogs is changing.

The number of pet dogs is expected to show a negative growth in 2021 due to objective factors such as the adjustment of dog-raising policies in various regions and restrictions on residents' activities due to the epidemic.

Pet cats are more accepted due to indoor breeding and other factors, and the number of pet cats is growing faster than pet dogs.

In terms of average monthly expenses, pet cats are higher than pet dogs, and it is expected that the average monthly expenses will continue to rise in the future.

　　At the same time, domestic pet food brands are making their way out of the circle.

Through continuous improvement of product power, brand power and channel supply power, we will help domestic companies compete with overseas brands.

For example, in terms of food ingredients, the overall pursuit of natural and fresh meat, selection of high-quality ingredients sources to supply raw materials, including Chinese white chicken, New Zealand venison, Argentine beef, etc.

At the same time, it has introduced world-leading equipment production lines, mastered advanced technology and insurance technology, and established a rich and diverse pet food and nutrition product line to meet diverse needs.

　　Overseas brands have formed unique product advantages by relying on the advantages of production area, channel strategy, R&D investment and category leadership, and have formed brand power by relying on historical accumulation in the market for a long time.

At present, most of the imported brand raw materials and production areas are concentrated in New Zealand and North America. The characteristics of natural pastures and grasslands, and no artificial additions make their products have a strong production area advantage.

　　Text/Reporter Chen Si

　　Some pictures in this version are from the official brand