The year-end sales season of department store companies has begun, and there is an active movement to incorporate so-called "revenge consumption" that resumes shopping that had been refrained from due to the corona disaster.

Of these, the Daimaru Tokyo store in Chiyoda-ku, Tokyo, began a new initiative in the middle of this month to strengthen sales of women's coats.

When a customer reads the QR code installed in the sales floor with a smartphone and answers questions about their body shape and dress, they propose products with a design that suits the customer for each brand.

The sales of women's coats have increased by about 30% from the same period last year since the start of the initiative, coupled with the recovery trend of customers, and Yoko Fujii of the store's sales promotion department said, "It's a good thing in this sales season. There is a demand to buy. "

On the other hand, at the Seibu Ikebukuro Main Store in Toshima-ku, Tokyo, we have significantly increased the lineup of women's boots, and this month's sales of women's shoes increased by 20% from last year.

In addition, sales of suitcases, mainly large-capacity products, increased by 80% from last year, exceeding the level before Corona, and we believe that the background is the year-end and New Year holidays and rising demand for vacations.

Last month, when the state of emergency was lifted, sales at existing department stores nationwide were nearly 3% higher than last year, and companies are increasingly trying to capture revenge consumption in the wake of the year-end shopping season.