Chinanews.com, Guangzhou, November 25 (Zuo Yuqing) With the rapid development of the Internet, the production methods, transmission paths, and technological evolution of news information have ushered in unprecedented great changes. The media landscape is being reshaped, and the public opinion ecology is being reshaped. Profound changes have taken place.
Facing the hundreds of millions of netizens who live digitally as a new way of life, how should the media spread mainstream value in the integrated development?
Who will become a powerful voice of Chinese value?
On November 24th, the 2021 China Online Media Forum Content Forum with the theme of "Communication: Shaping Value" was held in Guangzhou, Guangdong Province. The guests discussed these focal topics together.
Ding Wei, director of the New Media Center of People's Daily, believes that online media should strive to be young and play with young people.
"Youth is not just to attract young people, nor is it to deliberately sell cuteness, but to connect with the post-90s and post-00s and become their partners."
Ding Wei, director of the New Media Center of People's Daily.
Photo courtesy of the organizer
"Being able to play and playing with users is a young attitude." Ding Wei said that being able to play is reflected in innovative ideas, expressing new and new forms, and bringing users a different experience. First, I feel "interesting". Will feel "meaningful".
On the other hand, it is manifested as a keen perception of young people’s behavioral characteristics and interactive psychology, discovering trends in time, being able to arrive in time in the face of new phenomena and new trends, combining cleverly, and effectively taking advantage of the situation. Popular places are not absent or outdated.
"The main theme and positive energy content need to be spread in a way that young people like, and spread by them." Bilibili Chairman and CEO Chen Rui also said that positive energy documentaries are very popular at station B. .
Among the many high-quality videos, some tell the historical story behind China's first atomic bomb, and some tell the historical story of the centennial of the founding of the party.
Chen Rui introduced that as a comprehensive video community with a high concentration of "Generation Z", the content created by UP owners is the most loved by everyone on station B, and UP owners are mostly young people born in the 90s and 00s.
"Young, talented, creative and positive energy." Chen Rui described young original video producers in this way.
“Traditional culture requires young people to perform and participate, so that it has vitality.” Chen Rui believes that today's young people particularly like Chinese traditional culture, and the focus of traditional cultural revival work is also on young people.
There are now more than 2 million Chinese-style works at Station B. In the past year, 136 million people watched such videos.
Chen Rui, Chairman and CEO of Bilibili.
Photo courtesy of the organizer
An e-sports bed made for high-level paraplegic firefighters, and the Guzheng sound of traditional Chinese culture displayed on the streets of Paris...In the era of omni-media, there will be more young voices calling for positive energy, and in a variety of media forms, Present Chinese value to people.
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