Recently, media reported that Ms. Wang from Beijing bought more than 30 jade products in the live broadcast room. Unexpectedly, after expert appraisal, these "jades" were all pickled and glued.
When I was looking for a store owner to pursue the responsibility, I found that the store had been cancelled long ago.
Not only the sale of counterfeit and shoddy goods, but also sales data fraud, false exaggerated publicity, "no change after purchase"... a pile of cargo anchors "carriage over" incident caused consumers to complain, and also reflected the chaos in the live broadcasting industry Overgrown.
As a new format of the digital economy, an important reason for the frequent problems of live broadcast delivery is the lack of relevant laws and regulations.
The responsibilities of the business, the anchor, and the platform are not clearly defined, so that when they encounter problems, they "kick the ball" with each other.
When consumer rights are violated, the characteristics of live shopping make it difficult to obtain evidence and defend rights. This invisibly gives some anchors with goods the courage to "come against the wind", and also makes some live broadcast platforms become a major source of selling counterfeit and shoddy goods. disaster area.
No rules no standards.
In the face of "rushing" live broadcasts, in addition to speeding up the formulation of relevant legislation and industry standards, clarifying the legal responsibilities of relevant entities, and increasing the supervision and punishment of broadcasters and live broadcast platforms are also urgent.
Problems such as the sale of fakes in live broadcast rooms have been repeatedly banned. In the final analysis, they are still dictated by interests.
In the face of high profits, the low cost of violations of laws and regulations is not enough to form a strong deterrent to the anchors who carry the goods.
Strong medicine is needed to treat "stubborn diseases".
For those problem anchors with bad marks, the punishment should not be "thunder and rain." Not only must they pay a painful economic price, but they must also be blacklisted and restricted.
For those live broadcast platforms that are poorly managed and have a high frequency of problems, they must be urged to improve and implement them through interviews and deadline rectification.
Live delivery of goods has a bright future, but its healthy development depends on the joint efforts of all parties.
In particular, the anchors who bring goods should firmly adhere to professional ethics and insist on a high degree of self-discipline. If they only seek immediate benefits, they will surely suffer.
Sinking